How CMOs can lead the digital transformation as third-party cookies go away

Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies.  Take a...

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November 23, 2022
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Privacy Considerations for Digital Marketing

First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA). These are the new legislations that are making waves in the digital marketing world. In short, governments are beginning to restrict companies from collecting and selling user’s personal data without prior consent from the user. Asking users to “opt-in” is the new way to safely gather and utilize user data. To ensure compliance with the wave of privacy regulations sweeping across the globe, each web...

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November 26, 2019 |

Building for Your Best Audience Using Google Cloud Platform

Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely loyal to your brand. In short, Bob is the best. You want more Bobs. How do you win business from more customers with Bob’s loyalty and buying tendencies? For a start, you need to know things like: Where did Bob come from? What media channels initially brought Bob to your website? What media channels continue to bring Bob back?With this information, you can allocate more budget to the media channels most...

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November 21, 2019 |

5 Reasons Google Tag Manager is the Best Tag Management Solution

Tag management solution is an integral part of building a strong data foundation. It allows you to organize and maintain control of your most critical tags, increase page load time, and quicken the release of new and updated campaigns. Benefits using tag management system includes more accurate tagging, time saved, and fewer resources dedicated to the maintenance of tracking initiatives. There are a handful of adequate tag management platforms across the market, but this conversation regularly comes down to...

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November 20, 2019 |

Are You Ready for Google Analytics 360?

Access to a powerful analytics solution is crucial for any business that wants to succeed online. But it’s often difficult for marketers to determine exactly when they should take the leap and move from a free solution to an enterprise analytics solution like Google Analytics 360. After all, the decision to move from a free analytics solution to one with a premium price tag is far from trivial.   Of course, the cost is just one of many factors you will take into consideration when deciding...

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November 19, 2019 |

Google Digital Maturity Framework

What's your company's score? And why should your brand care? In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a nutshell, the framework helps DELVE and our Clients discover how advanced their Digital Marketing efforts are across a few key areas: Brands’ in-house analytical, media buying, and data science knowledge base and team structures;Quality of their Marketing Technology Stack;Accuracy and internal ownership of their reporting and...

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November 8, 2019 |

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