DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Long Live Marketing Data Scientists

In today’s digital marketing landscape, the roles of marketing individuals and how they work together have changed. Media buyers and analysts originally had very separate skillsets and often worked in silos. While teams collaborated here and there, their relationships never went beyond sharing basic information. Each team completed their step in the campaign process and sent it on to other departments for next steps without ever looking back.  But today, a broader range of people and roles within digital...

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December 11, 2019 |

Google Ads: Smart-Bidding Best Practices

Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these models can be applied as “portfolio bid strategies,” allowing you to group together multiple campaigns into a single bid strategy with a common goal. All of Google’s automated bid strategies use a feature called “auction-time bidding”, meaning bids are optimized in each and every auction. Each bidding strategy that is currently available is ideal for different scenarios. In some cases,...

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December 9, 2019 |

Which Version to Choose? Google Analytics 360 vs. Google Analytics

Once upon a time, web analytics was a field led by subscription-based offerings from companies like Coremetrics and Omniture. In 2005, web analytics substantially democratized when Google took an interest in and started offering the free version of Google Analytics. At the time, the end goal of the zero dollar price tag for this version of Google Analytics was simple: gain market share. Through gained market share, Google Analytics collected a potent stream of user generated real time data, which they then...

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December 6, 2019 |

GDPR – Are You In Compliance?

General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with the new California Consumer Privacy Act (CCPA) going into effect  January of 2020, data governance remains extremely important for marketers and advertisers that rely on data for marketing insights.   As we have said before, it’s never a good idea to simply assume that your business is in compliance. In fact, we encourage you to evaluate your compliance on a continual basis because it can...

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December 5, 2019 |

Reaching the Individual with New Cross Device Reporting in Google Analytics

With the recent release of cross-device reporting in Google Analytics, brands can take action on their people-centric insight and optimize marketing based on user-level behavior. Brands can now reach desired audiences based on actual behavior at the individual level, instead of making decisions based on fuzzy measurement duplicated by browser and app-based cookies. How is cross device different from User ID reporting? Google’s previous User ID solution had a major limitation: the ability to analyze only...

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December 4, 2019 |

Improved Attribution: Custom Channels using Google Analytics 360

Optimal budget allocation is one of the most critical requirements for a successful digital marketing campaign. You also need a clear understanding of how your channels work together, which helps your business make weighed decisions in budget allocation. CMOs report that their marketing budgets face cuts if they can’t prove ROAS. Therefore, Attribution is more critical than ever as part of your digital marketing solutions.  Google Analytics 360 provides you with a standardized basic grouping of channels,...

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December 3, 2019 |

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Stay up to date on the latest data, analytics, and media best practices.