Delve Deeper Named to Built In Best Place to Work Report for Fourth Year in a Row

Recognition includes 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado Built In has named Delve Deeper to its Best Places to Work 2025 report, including on it 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado. This marks the fourth year in a row that Delve Deeper has been named to Built In’s lists. The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as...

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January 7, 2025
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Google Analytics 4: Should You Upgrade Now? (In a Word: Yes)

Even if your current Google analytics implementation and setup is close to perfect and you weren’t planning to make changes, you should strongly consider upgrading to Google Analytics 4.  Reasons to Make the Switch: 1. A History of Ongoing Improvement Google Analytics 4 is the newest version of a tool that first launched 15 years ago Google acquired Urchin Analytics in 2005. Two years later, the traditional (classic) Analytics code was developed. By 2013, a new version, Universal...

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December 11, 2020 |

Google Ads Budget Pacing in Paid Search Engine Marketing

The average internet user conducts between 3-4 Google searches per day. Given that there are roughly 1.7 billion people using Google daily,  search engine marketing and advertising via Google Ads offers a significant opportunity to drive traffic to your site, increase conversions, and generate better revenue.  There are several ways to optimize your search engine marketing and advertising. However, google ads pacing is one of the best ways to run more efficient search engine marketing and advertising...

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August 25, 2020 |

What is Amazon DSP and How to Reach Amazon Target Audiences

Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...

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August 18, 2020 |

Three Tips to Overcome Digital Marketing Attribution Analysis Obstacles

Digital Marketing attribution analysis is one of the most important aspects of a robust digital marketing strategy. To achieve the best ROAS from your digital marketing efforts, you need to gain in-depth insights into how your advertising channels perform, including how well they drive conversions.  When advertising on multiple channels, it is essential to understand your digital marketing mix’s true value and how each channel contributes to the final conversion. These insights inform your...

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August 14, 2020 |

How to Make Video Ads: Online Video Advertising Tips

Elements of Video Advertising: Tips and Tricks Whether you’re creating video ads from scratch or using assets created for other mediums to edit for online video advertising, there are a number of tricks you can use to optimize your ads online.  Here are the essential elements of video advertising with some short video ads examples so that you can start creating more effective video ads. Tip #1: Make the most of the first 5 seconds Your ads can be a 6-second, 15-second, or 30-second spot, and...

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August 14, 2020 |

Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA

Understanding user behavior is essential for any company, but it’s even more significant for the gaming industry. Website traffic fluctuations in the gaming industry are impacted by many factors, one of which can be weather conditions. People prefer to stay home in bad weather and aim to be outside when it’s warm. Gaming companies who look a step ahead and adjust their marketing strategies accordingly can generate better revenue.  Maintaining strong partnerships with one of the leading UK’s online...

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August 12, 2020 |

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