Improve Performance with Personalization

Learn why personalization across direct mail, email and all digital channels is the key to donation growth. As the inaugural chapter in our NFP-centric series, this article has one singular goal: to make a case for personalization as the key to improving direct mail and email performance.  We recognize that NFPs must lean on digital to attract net-new donors, such as Millennials, who will donate on a recurring monthly basis. However, we also strongly believe that an omnichannel approach to marketing and...

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December 1, 2021
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Google Digital Maturity Framework

What's your company's score? And why should your brand care? In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a nutshell, the framework helps DELVE and our Clients discover how advanced their Digital Marketing efforts are across a few key areas: Brands’ in-house analytical, media buying, and data science knowledge base and team structures;Quality of their Marketing Technology Stack;Accuracy and internal ownership of their reporting and...

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November 8, 2019 |

Circumventing Suspension in Google Ads

Google Ads (formerly Google Adwords) account suspension issues when you create ads and manage ads can be very frustrating but we’re here to help. One of the most common account suspensions happens when Google flags your account for an attempt to circumvent. This is based on Google Ads Circumventing Systems Policy. Most circumventing systems violations can be frustrating but suspensions can be easily resolved by just correcting the offending issue. Click here for a link to the most common suspension...

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October 23, 2019 |

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.