DELVE and Stride Gaming Win Best AI Campaign at Digiday Awards Europe
Boulder, CO – January 25, 2021– DELVE, the digital marketing agency that helps brands improve marketing ROI and accelerate revenue growth, has announced that it has won a Digiday Marketing and Advertising award. Digiday Marketing and Advertising Awards Europe recognizes the companies, campaigns and technology modernizing European marketing and advertising. At the virtual awards ceremony held in December, DELVE was announced a winner in the Best AI Campaign Category for its work with Stride Gaming, a UK-based game developer.
The European brands, agencies, media companies and technology providers that succeeded in the past year did so in the face of multiple obstacles. Ever-expanding privacy regulations, the death of cookies and an increasingly omnichannel content environment—not to mention other global upheavals that upended standard models for content creation, distribution and revenue generation—presented significant headwinds.
Despite these challenges, winners of the 2020 Digiday Marketing and Advertising Awards Europe—presented by MoPub, a Twitter company—served their audiences with the right messages at the right times. They did so with a relentless willingness to experiment, an unparalleled understanding of data and technology and an enthusiastic embrace of new storytelling tactics designed to reach younger audiences.
“We’re proud to announce that we’ve won the award for the Best AI Campaign for our work with Stride Gaming,” said DELVE CEO Greg Sobiech. “The UK-based online gaming company turned to Delve to perform an in-depth analysis of Stride’s first-party data. Through this analysis, we were able to predict customer lifetime value and apply this predictive data within Google Search Ads 360, optimizing bids to audiences with the highest predicted lifetime value.”
The Digiday Media Awards Europe, established by the online magazine Digiday, is an international competition honoring “the companies, campaigns and technology modernizing European media.”
Other winners included UNILEVER, Tommy Hilfiger and Medecins Sans Frontieres (Doctors Without Borders). See the full list here.
BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success. “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...
The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...
Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company. The vast majority (about 90%) of that advertising revenue is for ads...