DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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Are You Ready for Google Analytics 360?

Access to a powerful analytics solution is crucial for any business that wants to succeed online. But it’s often difficult for marketers to determine exactly when they should take the leap and move from a free solution to an enterprise analytics solution like Google Analytics 360. After all, the decision to move from a free analytics solution to one with a premium price tag is far from trivial.   Of course, the cost is just one of many factors you will take into consideration when deciding...

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November 19, 2019 |

Google Digital Maturity Framework

What's your company's score? And why should your brand care? In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a nutshell, the framework helps DELVE and our Clients discover how advanced their Digital Marketing efforts are across a few key areas: Brands’ in-house analytical, media buying, and data science knowledge base and team structures;Quality of their Marketing Technology Stack;Accuracy and internal ownership of their reporting and...

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November 8, 2019 |

Circumventing Suspension in Google Ads

Google Ads (formerly Google Adwords) account suspension issues when you create ads and manage ads can be very frustrating but we’re here to help. One of the most common account suspensions happens when Google flags your account for an attempt to circumvent. This is based on Google Ads Circumventing Systems Policy. Most circumventing systems violations can be frustrating but suspensions can be easily resolved by just correcting the offending issue. Click here for a link to the most common suspension...

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October 23, 2019 |

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