Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA

August 12, 2020

Understanding user behavior is essential for any company, but it’s even more significant for the gaming industry. Website traffic fluctuations in the gaming industry are impacted by many factors, one of which can be weather conditions. People prefer to stay home in bad weather and aim to be outside when it’s warm. Gaming companies who look a step ahead and adjust their marketing strategies accordingly can generate better revenue. 

Maintaining strong partnerships with one of the leading UK’s online gaming companies, Stride Gaming, DELVE executed an in-depth data exploration and found distinctive characteristics in users’ behaviors. These revealed unique insights that enabled us to venture a hypothesis, which ultimately proved to be true.

The Google Marketing Platform and Google Cloud Platform native integration allowed DELVE to analyze unified users’ data for Stride in Google Big Query. This in-depth analysis in Big Query allowed DELVE to find specific correlations between website traffic and weather conditions, so our experts built a strong weather-customized creative strategy for one of the UK’s top gaming companies. The strategy included the new ads design, development, and launch using Campaign Manager (CM) and Display & Video 360 (DV360). The customized creatives strategy empowered Stride to improve their ads targeting and drive better marketing efficiency while generating new customer acquisition.

The Goal:

The Approach:

The Results

The full case study provides granular insights into the data-driven approach that boosted new customer revenue for one of the UK’s gaming companies. Get in touch with the DELVE team today to access the full case study.

Related Insights

Meet the Team: Jill Stelter

Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...

Read Article

June 18, 2021 |

Meet the Team: Ryan Abely

Name: Ryan Abely Title: Database Marketing Manager/Direct Marketing Manager What are your job responsibilities? I manage a team of database marketing analysts, and we deliver direct mail, email, and SMS campaigns for our clients. How long have you been at DELVE? Going on four years. What does a typical workday look like for you?My morning is usually spent catching up with my team in Minsk; they have a bit of a jump-start on me. They’re the ones who have the pulse on the production issues of the...

Read Article

June 11, 2021 |

How To Maintain Advertising RoAS when Third-Party Cookies Disappear?

Your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  In this webinar, hear from industry experts, Google and DELVE as they share strategies to improve return on ad spend and top-line revenue growth once third-party cookies and IDFA disappear. During the webinar, we discuss: How cookie deprecation impacts audience targeting in advertisingFirst-party data collection and second-party intent data sourcesApproaches to Identity...

Read Article

June 10, 2021 |
view more insights