DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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How You Too Can Benefit from Amazon’s High-Intent Data

Delve Goes Deeper: Amazon DSP Learn how Amazon’s demand-side platform (DSP) complements your programmatic display programs. This is the fourth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Not only gaining increased popularity as a search engine, Amazon is also capturing new market share in the digital advertising space because of its unique access...

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February 24, 2021 |

Meet the Team: Anton Lipkanou

Name: Anton Lipkanou Title: COO What are your job responsibilities? Everything and nothing. I call myself “janitor of everybody,” because what needs to happen but is not done by someone else is done by me. That means I take care of pretty much the whole life cycle of the business, starting from sales to execution and support. However, I’m more and more becoming a resource the team can tap for ideas, which is awesome. How long have you been at Delve? Five years. I started back in May of...

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February 19, 2021 |

Search and the Power of Amazon

Delve Goes Deeper: Amazon DSP More than just a shopping destination, Amazon.com has fast become a competitive search alternative to Google. This is the third post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. In the beginning of 2020, Amazon.com had over 2 billion combined desktop and mobile visits. It is the 10th most visited web destination in the world...

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February 17, 2021 |

The Power of Intent Data

Delve Goes Deeper: Amazon DSP Achieve better programmatic display results based on shoppers’ real-time searches and recent purchases. This is the second post in our Amazon DSP series, exploring how this robust demand-sideplatform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data In an increasingly competitive landscape where ecommerce is taking a greater market share of overall retail, and consumers are spending more and more...

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February 10, 2021 |

Customer Segmentation 101

Delve Goes Deeper: Data-Driven Segmentation Learn why robust segmentation is a key component of any successful marketing strategy. This is the first post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE’s data-driven approach to customer segmentation. In today’s world, mass marketing—or reaching the whole market with a uniform offer or message—is no longer enough. Consumers crave personalization, and robust segmentation is a key component...

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February 9, 2021 |

The Name of the Game is Intent

Delve Goes Deeper: Amazon DSP Leverage Amazon data to target high-intent buyers without having to sell or advertise on Amazon.com The most successful brands and retailers understand that audience data is at the core of any successful marketing strategy, including Programmatic Display strategies. The more you know about your target audiences and their purchase journeys, the better you can target your messaging, expand your reach, and optimize acquisition efforts. Most retail marketers have mastered the...

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February 3, 2021 |

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