DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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Reaching the Individual with New Cross Device Reporting in Google Analytics

With the recent release of cross-device reporting in Google Analytics, brands can take action on their people-centric insight and optimize marketing based on user-level behavior. Brands can now reach desired audiences based on actual behavior at the individual level, instead of making decisions based on fuzzy measurement duplicated by browser and app-based cookies. How is cross device different from User ID reporting? Google’s previous User ID solution had a major limitation: the ability to analyze only...

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December 4, 2019 |

Improved Attribution: Custom Channels using Google Analytics 360

Optimal budget allocation is one of the most critical requirements for a successful digital marketing campaign. You also need a clear understanding of how your channels work together, which helps your business make weighed decisions in budget allocation. CMOs report that their marketing budgets face cuts if they can’t prove ROAS. Therefore, Attribution is more critical than ever as part of your digital marketing solutions.  Google Analytics 360 provides you with a standardized basic grouping of channels,...

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December 3, 2019 |

App + Web Measurement in Google Analytics 360

At DELVE, our status as a Google Marketing Platform Partner means that we are the first to hear about new capabilities in Google Analytics 360, and our constant learner mindset means we are dedicated to understanding and building expertise with every new update.   Take the recent update to App and Web measurement in Google Analytics 360: We now have a unified view of user activity across your app and website, and what was once a major challenge is now a streamlined process.   The update allows...

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November 27, 2019 |

Appeal of Google Analytics 360 Increases After Adobe Raises Price

We’ve all been there. We plan to renew a service, whether it’s our phone plan or how we watch our favorite tv shows, and prices suddenly go up.  Of course, it’s no different in the world of online marketing, specifically when it comes to Adobe Analytics. Adobe Analytics Customers are continually frustrated when Adobe Analytics aggressively raises prices as their renewal period approaches.  Adobe Analytics is a great platform that many marketers use, and it competes very closely with Google...

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November 26, 2019 |

Privacy Considerations for Digital Marketing

First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA). These are the new legislations that are making waves in the digital marketing world. In short, governments are beginning to restrict companies from collecting and selling user’s personal data without prior consent from the user. Asking users to “opt-in” is the new way to safely gather and utilize user data. To ensure compliance with the wave of privacy regulations sweeping across the globe, each web...

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November 26, 2019 |

Building for Your Best Audience Using Google Cloud Platform

Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely loyal to your brand. In short, Bob is the best. You want more Bobs. How do you win business from more customers with Bob’s loyalty and buying tendencies? For a start, you need to know things like: Where did Bob come from? What media channels initially brought Bob to your website? What media channels continue to bring Bob back?With this information, you can allocate more budget to the media channels most...

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November 21, 2019 |

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