DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Applying LTV Models Across the Buyer Journey to Unlock ROI
Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...
DELVE Nominated for Four Awards for Excellence in Digital Marketing and Media
BOULDER, Colo., October 5, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has been nominated for four 2021 AdExchanger Awards. These annual awards celebrate the achievers and innovators who have made the most impact on the digital marketing and advertising industry during the past year. DELVE is under consideration for four awards: Best Programmatic Capabilities by an Agency for DELVE’s extensive...
DELVE Promotes COO Anton Lipkanou to President
BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success. “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...
Google Did Brands a Favor by Cutting Off Cookies
The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...
Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising
Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company. The vast majority (about 90%) of that advertising revenue is for ads...
Meet the Team: Andy Semenihin
Title: Head of Data What are your job responsibilities?I head the web analytics team. In that capacity, I manage our team of web analysts doing data collection and measurement for our clients and help them build the foundations for digital analytics and online marketing optimization. How long have you been at DELVE? Six years now. What does a typical workday look like for you?I’m located in DELVE’s European office, so I’m in a different time zone than many of my colleagues in the US. I start my...
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