Meet the Team: Andy Semenihin

August 27, 2021

Title: Head of Data

What are your job responsibilities?
I head the web analytics team. In that capacity, I manage our team of web analysts doing data collection and measurement for our clients and help them build the foundations for digital analytics and online marketing optimization.

How long have you been at DELVE?
Six years now. 

What does a typical workday look like for you?
I’m located in DELVE’s European office, so I’m in a different time zone than many of my colleagues in the US. I start my day with a workout or spend time with my family. Then my workday starts with email: I catch up on everything that’s happened during the night in the US and make sure anyone who needs anything from me gets a response.

From there, I work directly with the team leads and analysts to dive deep into the nitty gritty of the issues and the projects we’re working on. I’m all over the place helping everyone on my team be successful and helping them with problems, challenges, and strategy.

What is the best part of your job?
The best part of my job is being free to take responsibility for my actions. DELVE is a small company, and everything we do is very visible. Everyone’s work has a significant impact. I love having the freedom to make changes and watch how those changes impact the business and our clients’ success.

I’ve also enjoyed watching the company mature. I’ve been around for a while and love how things are evolving. Witnessing people becoming better versions of themselves every day…that’s what I like about working here. And also working with data! 

How do you stay connected with teammates even when working remotely?
We’re a global company: I’m in Belarus, some of my teammates are in Poland, my partners and clients are in the US. It’s important to keep notifications on, stay connected, and talk more, especially in a work from home environment.

Even if you don’t have an agenda, it’s still important to stay connected and just talk. It’s important to remember you’re surrounded by human beings, even if they’re working from home or from an empty office. Staying connected is all about being attentive to details and to the mood, and sensing how your colleagues are feeling. 

In this new environment, I have to put more time into plain communication. My advice to myself or my colleagues would be not to hesitate to put together a quick meeting with anyone if you feel like you could benefit from that chat.

What are you excited about, work-wise, in 2021?
It’s a common topic right now: the coming cookieless world. I’m excited for how the industry will change. As a user, I like what’s happening. As a marketer, it’s a challenge. 

I’m excited to see how things unroll eventually, where we’ll land in a few years, and how our work will change—because it will. And I think those who succeed will be the most flexible companies and brands. I’m really excited to see the new world of 2022, 2023 and discover how brands and users are balancing privacy concerns and relevant content. I’m excited to see how it all works together. 

What are some characteristics of people who do well at DELVE?
People who are proactive, who take responsibility for the work they do, and who are self-sufficient in their work do very well here. The most successful people at DELVE don’t need hand-holding. That ultimately means they are mature professionals—that’s key to success. You just need time to develop technical knowledge. You can train people to develop communication skills. But being a responsible human who’s ready to take action and ready to take responsibility for that action is key to constructive work and cohesive cooperation here at DELVE.

Outside of work, you can find me…
Probably either riding my bike or standing in line for coffee at a local coffee shop. I’m definitely a coffee addict; it’s one of the biggest joys of life.

Something few people know about me is…
I’m a big fan of hard rock and heavy metal subcultures. I used to play in a metal band and have been playing in a cover band ever since I joined DELVE. 

This year, I’m planning to DELVE DEEPER into… I’m going to delve deeper into figuring out ways to extend the business impact for my team into other areas of digital marketing.

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