Measurement-First Advertising

At DELVE, we help marketing and e-commerce leaders identify, engage and convert their most profitable customers to accelerate revenue growth.

We do this by integrating customer data sources to identify high-value customers, optimizing digital media performance to improve conversion efficiency, and applying data science models to identify opportunities for up-sell, cross-sell and renewal revenue. 

Data first, advertising second

We partner with brands to unlock omnichannel data insights, helping to target higher-value customers, improve campaign conversion rates, increase return on ad spend, and lower customer acquisition costs.


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Clean Data Foundation

The path to marketing ROI begins here. From hyper-local targeting and audience lookalikes to LTV prediction and conversion optimization, real-time insight enables better decision making.

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The Right Advertising Technology

We integrate disparate AdTech and MarTech platforms to provide a single source of truth for streamlining Marketing Operations and building a revenue growth engine.

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Media Management & Optimization

From customer acquisition to customer experience, we optimize your programmatic display, social, search, digital radio, and connected TV campaigns to deliver measurable results.

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Accelerating Growth for Challenger Brands

Over the past decade, we’ve honed a process that delivers consistent ROI growth.

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Plan

Plan ahead for third-party identifier deprecation, create a strong technology architecture to store your first-party data, and power your brand’s messaging with a customer data platform.

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Collect & Measure

Collect all of your first-party app and web data, store it in a data lake, and tell a compelling story with real-time visualizations while ensuring compliance with privacy laws.

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Advertise

Create a data-driven media plan to power revenue growth and RoAS with brand-building and performance channels and dynamic creative that delivers impact.

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Optimize

Optimize media RoAS by allocating budget to the highest-performing channels or campaigns, leaning on data science to uncover hidden insights and power personalization.

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Technology

Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.

Latest Insights

Google Did Brands a Favor by Cutting Off Cookies

The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers — it actually solves a problem…

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September 16, 2021 |

Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising

Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company.  The vast majority (about 90%) of that advertising revenue is for ads…

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September 9, 2021 |

Meet the Team: Andy Semenihin

Title: Head of Data What are your job responsibilities?I head the web analytics team. In that capacity, I manage our team of web analysts doing data collection and measurement for our clients and help them build the foundations for digital analytics and online marketing optimization. How long have you been at DELVE? Six years now.  What does a typical workday look like for you?I’m located in DELVE’s European office, so I’m in a different time zone than many of my colleagues in the US. I start my…

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August 27, 2021 |
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