DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
What Is DV360 and Is It the Right Tool for Your Business?
Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level solution for running media. Being a part of the powerful Google stack for Marketing allows this Demand Side Platform (DSP) to naturally integrate with Studio for developing compelling creative assets, Campaign Manager (CM) for seamless ad serving, and Google Analytics for measuring success. Google Ads (former Adwords) is a widely used platform for buying ads,...
DELVE Earns Best Small Company to Work For Award
Built In Honors DELVE On Its 2022 Best Places To Work in Colorado List BOULDER, Colo., - January 6, 2022 – DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it was honored with a 2022 Best Places To Work award. Specifically, DELVE earned a place on Built In’s Best Small Companies to work for in Colorado list. The annual awards program includes companies of all sizes, from startups to large enterprises, and honors...
Target Net-New Donors with Intent Data: Not for Profit Transformation Series
Learn how intent data can help reveal fresh, relevant audiences who may already be searching for your NFP's cause. Earlier in this series, we discussed the importance of knowing your donors, and in our previous article we described how to append second-party data to your existing donor database. In our experience, both of these methods will help your NFP identify potential donors to target in marketing and advertising. However, only a small percentage of the people exposed to ads are actually actively...
Append Second-Party Data to Your Donor File: Not for Profit Transformation Series
Learn how other organizations' data can help you identify net-new donors to target in your advertising. In our previous article, Learn More About Your Current Donors, we described how to start finding net-new donors by executing several basic qualitative and quantitative research projects. Next, we want to talk about how to identify specific groups of people who may be a great fit for your NFP, but who aren’t in your core file yet—especially donors who are Gen Z, Millennials, or even Centennials—by using...
Learn More About Your Current Donors: Not for Profit Transformation Series
Discover how qualitative and quantitative research can help drive more effective messaging and attract like-minded new donors. Oftentimes, a nonprofit may set a goal about generating “net-new” donors, but fail to define the target audience(s) in enough detail to allow the in-house marketing team or agency to create campaigns and messaging. This usually stems from the fact that they don’t have a deep understanding of their existing best donors—so they don’t know how to look for more like...
Create Personalized NFP Landing Pages: Not for Profit Transformation Series
Learn how implementing a tailored page for each initiative can help maximize your marketing and advertising investments. Previously in this series, we discussed that donation growth comes from personalization driven by the right first-party data strategy, how NFPs can develop initiative "flags" in their marketing warehouses to enable personalization through data, and the importance of ad creative personalization. In this article, we will address the importance of landing page personalization. Landing pages...
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