Delve Deeper Named to Built In Best Place to Work Report for Fourth Year in a Row

Recognition includes 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado Built In has named Delve Deeper to its Best Places to Work 2025 report, including on it 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado. This marks the fourth year in a row that Delve Deeper has been named to Built In’s lists. The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as...

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January 7, 2025
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Linking Google Analytics 4 to Google Marketing Platform (GMP) Products

Leveraging the full Google ecosystem to see the full user journey  This is the fourth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. The key value of Google products has always been their seamless integration with each other....

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August 16, 2022

Measurement Changes in Google Analytics 4

What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...

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August 12, 2022

A Senior Media Trader on Daily Life at DELVE

Irina Merkel gives us an inside look at her duties as a DELVE Senior Media Trader on the Programmatic Team. Irina, what do you do at DELVE? The primary objective of a DELVE Media Trader is to find the best application of client’s media budget, either for brand awareness (so potential customers recognize the brand) or for a performance campaign (driving customers to subscribe, buy, donate, register or another desired action.) All these activities are called Programmatic and yes, it includes all the...

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August 9, 2022

Creating Properties & Enabling Data Collection in Google Analytics 4

The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...

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July 27, 2022

A Junior SEM & Paid Social Manager on Daily Life at DELVE

Nataliia Baidetska gives us an inside look at her duties as a DELVE Junior SEM & Paid Social Manager. Nataliia, what do you do at DELVE? I develop, manage, execute and optimize search engine and social advertising campaigns for a variety of clients across different platforms such as Google Ads, Bing Ads, Meta and TikTok. I analyze positive or negative trends across all channels using tools including Google Analytics, Google Trends, Google Data Studio, and Semrush. In other words, I DELVE into...

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July 26, 2022

A Graphic Designer on Daily Life at DELVE

Michalina Kuszel gives us an inside look at her duties as a DELVE graphic designer. Michalina, what do you do at DELVE? As a graphic designer, I specialize in designing creative for advertising, publications and visual identification for DELVE’s clients. It’s like being a combination of artist and computer scientist, creating designs and visual elements using complex graphics programs and algorithms. The basis is Adobe Photoshop, but we often combine the capabilities of various Adobe programs to...

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July 11, 2022 |

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