DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
4 Ways to Boost Your Programmatic Display Results
Delve Goes Deeper: Amazon DSP Leverage the power of Amazon intent data for your business. This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is...
The Power of Intent Data
Delve Goes Deeper: Amazon DSP Achieve better programmatic display results based on shoppers’ real-time searches and recent purchases. This is the second post in our Amazon DSP series, exploring how this robust demand-sideplatform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data In an increasingly competitive landscape where ecommerce is taking a greater market share of overall retail, and consumers are spending more and more...
What is Amazon DSP and How to Reach Amazon Target Audiences
Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these models can be applied as “portfolio bid strategies,” allowing you to group together multiple campaigns into a single bid strategy with a common goal. All of Google’s automated bid strategies use a feature called “auction-time bidding”, meaning bids are optimized in each and every auction. Each bidding strategy that is currently available is ideal for different scenarios. In some cases,...
Reaching the Individual with New Cross Device Reporting in Google Analytics
With the recent release of cross-device reporting in Google Analytics, brands can take action on their people-centric insight and optimize marketing based on user-level behavior. Brands can now reach desired audiences based on actual behavior at the individual level, instead of making decisions based on fuzzy measurement duplicated by browser and app-based cookies. How is cross device different from User ID reporting? Google’s previous User ID solution had a major limitation: the ability to analyze only...
Improved Attribution: Custom Channels using Google Analytics 360
Optimal budget allocation is one of the most critical requirements for a successful digital marketing campaign. You also need a clear understanding of how your channels work together, which helps your business make weighed decisions in budget allocation. CMOs report that their marketing budgets face cuts if they can’t prove ROAS. Therefore, Attribution is more critical than ever as part of your digital marketing solutions. Google Analytics 360 provides you with a standardized basic grouping of channels,...
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