DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
How the Best Nonprofit Marketing Campaigns Optimize Lifetime Value
How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique services in the same way to the same individuals, a successful nonprofit marketing strategy is all about finding and reaching the right individuals with relevant ads. While a single donation is always positive for your organization, donors that continue to give overtime offer the most long-term value for NGOs in the most cost-efficient way. In fact, it usually costs about 10x more to acquire new...
Uncover Lower CPAs for Insurance Marketing with Multi-Touch Attribution
Marketers know how important it is that their paid advertising reaches their target audience with the right message, at the right time and place. This concept is even more important when it comes to advertising in the insurance vertical when life events such as getting married, having a child, or making a big purchase (such as a new car or home), often trigger conversions (such as customers applying for new insurance policies). In fact, a recent study from Deloitte found that having children, changes...
Improve Data Analysis with Google Data Studio 360
A massive amount of data accompanies the everyday work of a marketer. They need to understand, analyze, and visualize the most essential pieces of their data and turn it into actionable insights that will bring better business outcomes. Due to the global crisis, all businesses faced unexpected changes which in turn forced brands to evaluate how strong their marketing strategy was. Instant adaptation to the shifting environment meant marketers needed to leverage their own data to make informed decisions...
Top 5 Programmatic Advertising Challenges and Solutions
Marketing leaders aim to control spendings more precisely now than ever before. Regardless of whether a brand partners with a digital agency or has an in-house team, increased marketing efficiency and effectiveness are vital objectives marketers want to achieve with programmatic advertising. Despite the economic crisis related to COVID-19, programmatic marketing continues to grow. Brands are either seeking ways to adopt programmatic media buying to their marketing strategies or are working to improve their...
Top 5 Programmatic Advertising Best Practices for Better Marketing Efficiency
What is the role of display, video, and audio advertising in your brand’s digital marketing strategy? No matter what type of product or service you sell, digital advertising is likely one of your most important sources of revenue and user engagement. In fact, Forbes magazine predicts digital marketing spend in the US will near $120 billion by 2021, and they also predict that “investment in paid search, display advertising, social media advertising, online video advertising, and email marketing...
Gerber Life Insurance Increased Policy Retention by 59% at a 32% lower CPA
Performing cross channel advertising activity with disparate data sources is complex for any marketer. By executing several projects for one of the insurance industry’s top providers, Gerber Life Insurance Company (GLIC), we can truly say while challenging, it is doable. As the insurance industry marketing approach evolves to focus on consumers directly, GLIC took the opportunity to also shift its business objectives from a pure product-focused to a more customer-centric strategy. Their goal was to consolidate...
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