DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Enrich Core Donor Files with Data Flags: Not for Profit Transformation Series
Learn how initiative-based data can help power personalization, increase advertising ROAS, and grow donation volume. In our previous article, Improve Performance with Personalization, we made a case for declining performance in DM and EM being driven by lack of personalization. To be more specific, we believe that lack of "cause-centric" flags in your first-party core donor files—and the inability to segment DM, EM or digital files by what donors care most about—is holding back performance. In...
Improve Performance with Personalization: Not for Profit Transformation Series
Learn why personalization across direct mail, email and all digital channels is the key to donation growth. As the inaugural chapter in our NFP-centric series, this article has one singular goal: to make a case for personalization as the key to improving direct mail and email performance. We recognize that NFPs must lean on digital to attract net-new donors, such as Millennials, who will donate on a recurring monthly basis. However, we also strongly believe that an omnichannel approach to marketing and...
The DELVE Manifesto: Not for Profit Transformation
How DELVE's "data first, advertising second" model helps NFPs attract net-new and younger donors—and drive donation growth. At DELVE, we recognize that marketing and advertising budgets are some of the biggest expense line items for many Not for Profit organizations. We're also very aware that the work that we perform for our NFP clients must have a very direct, measurable impact on marketing and advertising performance. And, of course, we believe in doing things the right way—which is why our motto is...
Applying LTV Models Across the Buyer Journey to Unlock ROI
Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...
Data Science in Gambling and FTP Games: In-App Analytics (Episode 1)
Applying In-App Analytics to Improve User Experience and Profitability On July 23, 2021, DELVE hosted the first of two episodes in our webinar series focused on gaming. During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz demonstrate how to use Google Cloud Platform to create a fully-integrated custom analytics system consisting of distributed data storage, scalable feature engineering engine, machine learning, and predictive modules to...
The Trade Desk Doubles Down on the Open Internet with its New Solimar DSP
DELVE prides itself on being a trusted advisor to top brands because we select the right technology to solve specific business problems. As a technology-agnostic digital consultancy, we help brands select, deploy and optimize a variety of AdTech stacks and data lake solutions to deepen insights and improve paid media performance, including Google’s Display & Video 360, Amazon DSP and The Trade Desk (TTD). So we were intrigued when TTD recently announced the launch of the newest iteration of its DSP, named...
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