DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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How Personalization Drives Profitability

Delve Goes Deeper: Retail Marketing Learn how data-driven optimization helps retailers accelerate market share gains in their most profitable segments. This is the second post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Retail leaders understand that marketing efficiency is all about aligning the right message, in the right medium, at the right time, to the...

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March 12, 2021 |

Improving Retail Marketing Efficiency

Delve Goes Deeper: Retail Marketing Learn how a full-cycle understanding of customer behavior helps drive ROAS, CPA and ROI across online and offline touch points. This is the first post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. The COVID-19 pandemic has altered buyer behavior as consumers have migrated en masse to digital purchase channels. As a...

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March 5, 2021 |

The Power of Intent Data

Delve Goes Deeper: Amazon DSP Achieve better programmatic display results based on shoppers’ real-time searches and recent purchases. This is the second post in our Amazon DSP series, exploring how this robust demand-sideplatform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data In an increasingly competitive landscape where ecommerce is taking a greater market share of overall retail, and consumers are spending more and more...

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February 10, 2021 |

What is Amazon DSP and How to Reach Amazon Target Audiences

Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...

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August 18, 2020 |

Google Ads: Smart-Bidding Best Practices

Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these models can be applied as “portfolio bid strategies,” allowing you to group together multiple campaigns into a single bid strategy with a common goal. All of Google’s automated bid strategies use a feature called “auction-time bidding”, meaning bids are optimized in each and every auction. Each bidding strategy that is currently available is ideal for different scenarios. In some cases,...

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December 9, 2019 |

5 Reasons Google Tag Manager is the Best Tag Management Solution

Tag management solution is an integral part of building a strong data foundation. It allows you to organize and maintain control of your most critical tags, increase page load time, and quicken the release of new and updated campaigns. Benefits using tag management system includes more accurate tagging, time saved, and fewer resources dedicated to the maintenance of tracking initiatives. There are a handful of adequate tag management platforms across the market, but this conversation regularly comes down to...

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November 20, 2019 |

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