DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different moving parts. Your team builds creative, decides which audiences to target, and more, all within weeks or months of work by many different people at your company. After rigorous preparation, your team launches your campaign and wait for the sales to roll in. Sound familiar? That’s probably because your business follows this process when creating a new campaign. But it’s important to note how your business moves through this...
Customer Journey Marketing Challenges and How to Solve Them
Top brands know the importance of customer journey marketing as part of their overall digital marketing strategy. Customer journey marketing helps marketing teams gather, analyze, and act on their customer data so that they can drive a consistently customized user experience throughout the customer journey funnel. As a result, brands can build and optimize a customer-centric journey that not only attracts high-value customers who drive incremental revenue for their business but also...
DELVE Deeper: Conversion Probability
Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...
Meet the Team: Madison Stack
Name: Madison Stack Title: Senior Graphic Designer What are your job responsibilities? As a senior designer here at DELVE, I am responsible for concepting and designing all company and client-related design projects and making sure those designs align with their marketing strategy goals. How long have you been at DELVE?Since March 2020. What does a typical workday look like for you?It varies day-to-day. On some days, I’ll be developing a banner ad concept, helping to create a deck or e-guide, and...
All About Audience Suppression
Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter. This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...
All About Machine Learning Clustering
Delve Goes Deeper: Data-Driven Segmentation Deepen your understanding of Machine Learning Clustering, phase 2 of DELVE's approach to customer segmentation. This is the fourth post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation. In Data-Driven Segmentation, variables are fed into a Machine Learning clustering algorithm that uncovers an underlying logic to the data and uses this logic to define customer...
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