DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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Top 6 Ways To Optimize Google Analytics Today For A Strong and Sustainable Marketing Strategy

Executing a marketing strategy through the current global landscape is more of a challenge now than ever. While many marketers take different approaches to navigating the business impact of COVID-19, all can agree that accurate and trusted data is more important now than ever before.  Marketers know how important data is for their businesses, and during unpredictable times, marketers need to be able to rely on their data. When the marketplace becomes unpredictable due to uncontrollable factors, confidence...

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April 13, 2020 |

UNICEF USA Expands Donor Network With GA360 + DV360

We’re passionate about helping brands achieve incremental marketing growth through the intelligence of their own data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to lend our expertise for such a great cause. Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value...

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April 8, 2020 |

Minimize Wasted Ad Spend with Customer Segmentation in Google Analytics

Every day your brand experiences hundreds of thousands of user interactions across your channels and devices, both online and offline. Though each of these users has individual goals and intentions while engaging with your brand, you can still identify patterns within this data and segment similar users based on their shared characteristics. Segmenting your customers from this data-driven perspective provides deeper insight into behavior, demographics, and more. Most importantly, you can create a customer...

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April 6, 2020 |

Optimizing App Predictions with AutoML Tables

Mikalai Tsytsarau, PhD,GCP Professional Data Engineer, DELVE AutoML Tables automatically build and deploy powerful machine learning models based on table data containing feature vectors. It scales model complexity and topology based on input data size, applies regression on simpler datasets, and uses more advanced models, like ensemble and deep learning, for more complex ones. Under the hood, AutoML uses Google Cloud’s infrastructure which supports model training, deployment, and serving with low...

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December 16, 2019 |

Stronger Measurement Tactics Lead To More Efficient Marketing

In a perfect world, every company has an unlimited marketing budget. But the reality is that most businesses have a spending limit on their digital marketing campaigns, so it is vital to avoid unnecessary spending. So how can you make sure your business implements a cost-effective marketing strategy? Shift your focus to a stronger marketing measurement tactics, and invest in a marketing platform that allows you to access and interpret all of your data in one spot. Let’s walk through the top benefits of stronger...

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December 14, 2019 |

Efficient Feature Engineering of Event Data in BigQuery

Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a powerful platform and Software Development Kit backed by Google, which provides a secure database, analytics, messaging, and everything else needed for app development, all in one seamless package. Firebase provides convenient user profile and event logging functionality, which facilitates app analytics, user attribution, and churn analysis. A distinct feature of Firebase is its ability to log an...

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December 13, 2019 |

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