Meet the Team: Jill Stelter

Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...

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June 18, 2021 |
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Improved Attribution: Custom Channels using Google Analytics 360

Optimal budget allocation is one of the most critical requirements for a successful digital marketing campaign. You also need a clear understanding of how your channels work together, which helps your business make weighed decisions in budget allocation. CMOs report that their marketing budgets face cuts if they can’t prove ROAS. Therefore, Attribution is more critical than ever as part of your digital marketing solutions.  Google Analytics 360 provides you with a standardized basic grouping of channels,...

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December 3, 2019 |

App + Web Measurement in Google Analytics 360

At DELVE, our status as a Google Marketing Platform Partner means that we are the first to hear about new capabilities in Google Analytics 360, and our constant learner mindset means we are dedicated to understanding and building expertise with every new update.   Take the recent update to App and Web measurement in Google Analytics 360: We now have a unified view of user activity across your app and website, and what was once a major challenge is now a streamlined process.   The update allows...

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November 27, 2019 |

Appeal of Google Analytics 360 Increases After Adobe Raises Price

We’ve all been there. We plan to renew a service, whether it’s our phone plan or how we watch our favorite tv shows, and prices suddenly go up.  Of course, it’s no different in the world of online marketing, specifically when it comes to Adobe Analytics. Adobe Analytics Customers are continually frustrated when Adobe Analytics aggressively raises prices as their renewal period approaches.  Adobe Analytics is a great platform that many marketers use, and it competes very closely with Google...

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November 26, 2019 |

Privacy Considerations for Digital Marketing

First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA). These are the new legislations that are making waves in the digital marketing world. In short, governments are beginning to restrict companies from collecting and selling user’s personal data without prior consent from the user. Asking users to “opt-in” is the new way to safely gather and utilize user data. To ensure compliance with the wave of privacy regulations sweeping across the globe, each web...

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November 26, 2019 |

Building for Your Best Audience Using Google Cloud Platform

Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely loyal to your brand. In short, Bob is the best. You want more Bobs. How do you win business from more customers with Bob’s loyalty and buying tendencies? For a start, you need to know things like: Where did Bob come from? What media channels initially brought Bob to your website? What media channels continue to bring Bob back?With this information, you can allocate more budget to the media channels most...

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November 21, 2019 |

5 Reasons Google Tag Manager is the Best Tag Management Solution

Tag management solution is an integral part of building a strong data foundation. It allows you to organize and maintain control of your most critical tags, increase page load time, and quicken the release of new and updated campaigns. Benefits using tag management system includes more accurate tagging, time saved, and fewer resources dedicated to the maintenance of tracking initiatives. There are a handful of adequate tag management platforms across the market, but this conversation regularly comes down to...

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November 20, 2019 |

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