DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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How Multi-Touch Attribution Optimizes the Customer Experience

Digital Marketing experts estimate that most Americans are served around 4,000 to 10,000 advertisements daily. It’s no wonder why advertisers have a hard time determining which ads, channels, and/or devices impact a consumer’s particular buying decision most. However, determining your most conversion-driving touchpoints in the customer journey is one of the most important aspects of your digital marketing strategy.   This insight becomes even more important when there are unexpected market changes,...

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April 30, 2020 |

DELVE Awarded Best Use of Data by an Agency In AdExchanger Awards 2020

AdExchanger Awards Recognize DELVE as a Best Use of Data by an Agency Finalist for their customer segmentation work with UNICEF USA Boulder, CO, April 29, 2020 — DELVE, a data-first, measurement-first digital advertising and marketing consultancy specializing in advanced analytics, media management, and data activation, announced their recognition as a finalist in the AdExchanger Awards 2020. The AdExchanger Awards recognize the best of the year in digital advertising and marketing. The best of the...

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April 29, 2020 |

Self Service Analytics Best Practices for Increased Marketing Efficiency

As a brand, your analytics measurement program is one of the most important sources of data-driven insights to better inform your overall digital marketing strategy. It is important that your analytics measurement tool allows you to quickly measure performance, diagnose performance issues, and take data-driven counter-measures where needed.  In order to evaluate this, our clients often enlist our help to complete an analytics audit. One of the most common results in these audits is that many brands waste...

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April 27, 2020 |

UNICEF USA Increases Donation Amount Over 78%

We love doing work in the non-profit space so when UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with the challenge of expanding their donor network, we were eager to help. Using Google Cloud Platform informed data, DELVE built 20 distinct audience segments and was able to identify UNICEF USA’s highest-value customers. From the shared characteristics of the highest-value donors, our experts were able to create look-a-like audiences for targeted...

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April 22, 2020 |

How to Increase Revenue 10% with Customer Journey Tracking

How well do you know your customers? No matter whether you’re selling a product or service, understanding your customers and how they interact with your brand is more important now than ever. Google recently partnered with Boston Consulting Group and found that “brands that create personalized experiences by integrating advanced digital technologies and proprietary data see revenues increase by 6% to 10%  – two to three times faster than those that do not.” Why? Because customers today not only...

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April 21, 2020 |

Top Seven Benefits of a Search Management Platform to Increase Marketing Efficiency

Search engine marketing is the backbone of an efficient marketing strategy and plays a critical role in many integrated marketing campaigns. It’s always important to ensure the dollars in your marketing budget go as far as possible, but this efficiency is even more vital when changes in the market affect campaign budgets, as many of us are currently experiencing as a result of COVID-19.  As marketers, it’s important that we focus on the things we know we can control, and what we know has worked well for us...

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April 16, 2020 |

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