Head of Product Marketing, JP Morgan ONYX – on Ruthless Prioritisation and the power of Blocking out the Noise

Today, I spoke with Jennifer Garcia, who currently leads Product Marketing strategy at JP Morgan Onyx and has previously held senior roles at Instagram and Google.

With such extensive experience in big tech, I was curious about what drew her to financial services and how she proves the value of marketing in an industry historically less accustomed to embracing it.

In this episode, Jennifer unpacks the concept of ruthless prioritization. She defines it as focusing on the most impactful marketing efforts and blocking out noise, a theme central to Narrow Lanes.

This principle was hammered home for her by an ex-boss at Google who exemplified ruthless prioritization: he would regularly clear all meetings in his calendar to focus solely on one big project.

As much as I admire this approach, I struggle to implement it myself due to concerns about others’ perceptions. Jennifer and I discussed the downside of prioritization, the stigma attached to not appearing busy, and strategies to overcome this mindset.

This conversation helped me wrestle with these challenges, and I left with clarity on how to be more focused and less guilty—insights I believe will be useful in your demanding role.

From Delve Deeper, this is Narrow Lanes.