DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Migrating Reports from Universal Analytics to Google Analytics 4
Leveraging new functionality to address your business’ reporting needs This is the seventh blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. If you’ve followed along with our seven-step guide to migrating to Google...
Where Growth Meets Opportunity
Kiana Nemoto discusses her role as DELVE’s AdTechPlatform leader—and the opportunities for growth within this high-performing, dynamic team. Kiana, what do you do at DELVE? As Managing Director of AdTechPlatform, I’m responsible for the technology-licensing side of DELVE’s business. My team suports the clients that use the self-service technology we resell, and we’re also hyper-focused on the latest product updates, new solutions and general market changes. We aim to be the expert that advertisers...
Preserving Historical Data from Universal Analytics As You Migrate to Google Analytics 4
Best practices for safely exporting your valuable historical data This is the sixth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. As the sunset of Universal Analytics looms, the most pressing concern for businesses is the...
Migrating Analytics Features from Universal Analytics to Google Analytics 4
Accelerating activation by bringing over audiences & goals This is the fifth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. Having all GA4 tracking implemented and all data sources integrated with the new platform is essential to...
Marketing Leaders’ Roles Are Changing — Here’s How Based on Newest DELVE’s CMO Global Survey 2022
DELVE recently co-hosted a CMO roundtable event with AdAge to investigate how the marketing leaders’ roles and responsibilities are changing.The webinar was framed by exclusive insights from the DELVE CMO Global Survey, which asked 300 CMOs in the U.S. and Europe about their biggest challenges, their proven strategies for digital transformation, and the changing role of the CMO.The CMO panel shared their perspectives on key challenges, evolving responsibilities, and the role of data and technology in driving...
Linking Google Analytics 4 to Google Marketing Platform (GMP) Products
Leveraging the full Google ecosystem to see the full user journey This is the fourth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. The key value of Google products has always been their seamless integration with each other....
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