DELVE Promotes COO Anton Lipkanou to President
BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success. “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...
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DELVE Promotes COO Anton Lipkanou to President
BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success. “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...
Google Did Brands a Favor by Cutting Off Cookies
The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...
Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising
Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company. The vast majority (about 90%) of that advertising revenue is for ads...
DELVE Deeper: Conversion Probability
Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...
Meet the Team: Madison Stack
Name: Madison Stack Title: Senior Graphic Designer What are your job responsibilities? As a senior designer here at DELVE, I am responsible for concepting and designing all company and client-related design projects and making sure those designs align with their marketing strategy goals. How long have you been at DELVE?Since March 2020. What does a typical workday look like for you?It varies day-to-day. On some days, I’ll be developing a banner ad concept, helping to create a deck or e-guide, and...
All About Audience Suppression
Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter. This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...
All About Machine Learning Clustering
Delve Goes Deeper: Data-Driven Segmentation Deepen your understanding of Machine Learning Clustering, phase 2 of DELVE's approach to customer segmentation. This is the fourth post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation. In Data-Driven Segmentation, variables are fed into a Machine Learning clustering algorithm that uncovers an underlying logic to the data and uses this logic to define customer...
Meet the Team: Jeremy Leonard
Name: Jeremy Leonard Title: Global Head of Consulting What are your job responsibilities? My primary responsibility is to oversee revenue growth for the company, but that really splits into two pieces. The first piece is to make sure our existing clients are in great shape and we have clear opportunities to help them grow their businesses. The second piece is to look for new business opportunities for DELVE. Revenue growth is 75-80% of my responsibility. The other 20-25% is growing our consulting...
All About Platform Audits and Bidding Automation
Delve Goes Deeper: Retail Marketing Deepen your understanding of marketing tactics to improve conversion and lifetime customer value. This is the fourth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Today we’ll DELVE deeper into Platform Audits and Bidding Automation, two marketing tactics that help to improve conversion and lifetime customer...
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