A Recipe for Building a High-Performance Marketing Revenue Engine

How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...

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July 1, 2022
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DELVE Announces Appointment of Arash Aminpour as Chief Legal Officer

BOULDER, Colo., March 10, 2022 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that Arash Aminpour has joined the company as Chief Legal Officer. In this newly created role, Aminpour will be responsible for all legal, compliance, and administrative affairs at DELVE, as well as developing internal company policies for the rapidly growing global company. Aminpour will report directly to DELVE’s Founder, CEO & Chairman of...

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March 16, 2022 |

What Is DV360 and Is It the Right Tool for Your Business?

Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level solution for running media. Being a part of the powerful Google stack for Marketing allows this Demand Side Platform (DSP) to naturally integrate with Studio for developing compelling creative assets, Campaign Manager (CM) for seamless ad serving, and Google Analytics for measuring success. Google Ads (former Adwords) is a widely used platform for buying ads,...

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January 10, 2022 |

DELVE Earns Best Small Company to Work For Award

Built In Honors DELVE On Its 2022 Best Places To Work in Colorado List BOULDER, Colo., - January 6, 2022 – DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it was honored with a 2022 Best Places To Work award. Specifically, DELVE earned a place on Built In’s Best Small Companies to work for in Colorado list. The annual awards program includes companies of all sizes, from startups to large enterprises, and honors...

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January 6, 2022 |

Target Net-New Donors with Intent Data: Not for Profit Transformation Series

Learn how intent data can help reveal fresh, relevant audiences who may already be searching for your NFP's cause. Earlier in this series, we discussed the importance of knowing your donors, and in our previous article we described how to append second-party data to your existing donor database. In our experience, both of these methods will help your NFP identify potential donors to target in marketing and advertising. However, only a small percentage of the people exposed to ads are actually actively...

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December 17, 2021

Append Second-Party Data to Your Donor File: Not for Profit Transformation Series

Learn how other organizations' data can help you identify net-new donors to target in your advertising. In our previous article, Learn More About Your Current Donors, we described how to start finding net-new donors by executing several basic qualitative and quantitative research projects. Next, we want to talk about how to identify specific groups of people who may be a great fit for your NFP, but who aren’t in your core file yet—especially donors who are Gen Z, Millennials, or even Centennials—by using...

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December 17, 2021

Learn More About Your Current Donors: Not for Profit Transformation Series

Discover how qualitative and quantitative research can help drive more effective messaging and attract like-minded new donors. Oftentimes, a nonprofit may set a goal about generating “net-new” donors, but fail to define the target audience(s) in enough detail to allow the in-house marketing team or agency to create campaigns and messaging. This usually stems from the fact that they don’t have a deep understanding of their existing best donors—so they don’t know how to look for more like...

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December 17, 2021

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