DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Google Ads Innovation Storm Watch: Results of New Design Test Revealed

This year's Google Marketing Live made it abundantly clear that an innovation storm is brewing around Google Ads. When this storm hits – with AI at its eye – it is going to entirely disrupt paid search. If you’re ready to lean into it, this disruption will be a tremendous opportunity to capitalize on new technology before your competitors do.  To help you be ready, in a series of articles like this one my team and I are going to be discussing updates to Google Ads that you should be aware of to win...

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July 11, 2023

Independent Digital Agency DELVE Joins Worldwide Partners to Expand Global Footprint

Boulder-based shop adds expertise and consistent track record to expanding network BOULDER, COLORADO (July 10, 2023)—Expanding its scope and remit, independent performance agency DELVE has joined global agency network Worldwide Partners, Inc. (WPI) as its newest partner. With over 80 agencies in more than 40 countries, WPI’s model matches brands and campaigns around the globe with specialized expertise drawn from across the network. “We were founded in the US but have deep roots globally, especially in...

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July 10, 2023 |

AI Set to Revolutionize Paid Search Marketing: 3 Pre-Game Tips for Playing to Win 

As presented during last year’s I/O developer conference, Google will be using generative AI to radically overhaul the search experience. Instead of 10 blue links, users will get something more like a "cockpit" displaying content pulled from all corners of the web and structured to address the user's search query. For example, a search for a product would result in a summary of top purchase considerations along with a list of products ranked according to these considerations. Even if not yet fully...

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June 7, 2023

Here Comes the AI Cavalry: Highlights from Google Marketing Live 2023

Picture this: a gathering of brilliant minds, industry leaders, and an abundance of acronyms like SEM, P-Max, ROI, ML, and AI as far as the eye can see. Now, add a ton of futuristic AI advancements into the mix, and you've got yourself Google Marketing Live 2023. In this edition of the company’s annual event showcasing their latest innovations and thinking around digital marketing, Google kicked off with a reality check. Today’s customers are smarter, exhibit increasingly sophisticated shopping behavior, and...

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May 31, 2023

Data-Driven Marketing Transformation Guide: 10 Steps to Build a Winning First-Party Data Marketing Strategy

Our DELVE CMO Survey Report showed some promising — and troubling — trends among top marketing leaders around the globe. One thing is clear: Leading brands are accelerating their digital marketing transformations and rapidly activating first-party data to drive next-generation marketing strategies. No matter where your organization is at today in terms of marketing transformation, there are clear best practices for building and executing winning first-party data strategy. Here are 10 tips that DELVE has honed...

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May 29, 2023

3 Mindset-Shifting Recommendations for Turning Personalization Pressure to Your Competitive Advantage

Today, there’s a lot of talk about consumers wanting hyper-personalized experiences at every step of their journeys with brands. It isn’t hype. Almost 1,000 consumers we surveyed in our 2022 Digital Friendly Brand Index told us so. They said they expect brand communication to be relevant to their needs and delivered as often as they like via their favorite channels. If you’re a marketing leader, this means the pressure to personalize is indeed on. According to our in-house research, you're likely...

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May 12, 2023

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