DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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All About Platform Audits and Bidding Automation

Delve Goes Deeper: Retail Marketing Deepen your understanding of marketing tactics to improve conversion and lifetime customer value.  This is the fourth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Today we’ll DELVE deeper into Platform Audits and Bidding Automation, two marketing tactics that help to improve conversion and lifetime customer...

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April 28, 2021 |

5 Steps to Success with Amazon DSP

Delve Goes Deeper: Amazon DSP How to reach high-intent audiences outside of amazon.com—and convert on your site. This is the seventh and final post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. One of our favorite things about Amazon DSP is the fact that you can leverage Amazon’s data to target high-intent audiences off Amazon.com and send them...

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April 26, 2021 |

Meet The Team: David Willis

Name: David Willis Title: Creative Director What are your job responsibilities? I manage the creative team, which comprises designers and developers, to produce advertising creative for DELVE’s clients. How long have you been at DELVE?About a year and a half. What does a typical workday look like for you?It’s kind of all over the board, which is one of the things I like about DELVE. The first half of the day is usually filled with client and internal meetings. My dev team is international, so we...

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April 23, 2021 |

The Payoffs of Personalization

Delve Goes Deeper: Retail Marketing Discover the three areas of opportunity to drive greater personalization and convert ideal consumer segments. This is the third post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As discussed earlier in this series, by taking a continuous, data-driven approach to identifying and converting the ideal consumer segments, the...

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April 21, 2021 |

The Data-Driven Approach

Delve Goes Deeper: Data-Driven Segmentation Learn how our 4-phase methodology helps maximize customer segmentation capabilities and drive ROI. This is the third post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation.  As discussed earlier in this series, DELVE has found that Demographic- and Psychographic-Based Segmentation (pertaining to values, opinions, interests) leads to the most useful and robust...

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April 19, 2021 |

The Deep Dive: Audience Suppression

Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities.  This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth.  It’s...

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April 15, 2021 |

Go Deeper with DELVE

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