Philanthropic giving is undergoing a generational shift: The traditional giving audience of affluent 55+ donors is aging out, diminishing the core giving audience that non-profits rely on. And Millennials, despite increased income over time, are not replacing the Boomers’ share of donations, resulting in systemic revenue declines for non-profit organizations.
A crowded advocacy landscape, cause fatigue, and rising media costs add to the challenge of bringing in – and keeping – the next generation of donors.
To address these realities, every non-profit organization needs to improve its donor data gaps, integrate marketing tools and technology, and be relentless about enhancing and personalizing the donor journey across all channels.
Much of the issue is how fundraising has historically been done. Traditional methods, including the well-known Giving Pyramid, are no longer adequate enough to engage or foster relationships with the Millennial generation in a way that would drive them to be lifelong donors. It was built to prioritize major donors who are older and more familiar with the organizations they donate to.
These traditional marketing strategies fall short with these emerging donors, who are focused on causes, not organizations, and crave personalized engagement.
DELVE’s Audience-First Giving Pyramid approach, based on the combined power of tech, data and media, coupled with relentless optimization, leads to personalized outreach and ultimately makes all donors feel like valued members of a united mission – and increases their contributions as their capacity to give grows.
To learn how we do it, download our newest report, “From $10 to $10,000: Rethinking the Giving Pyramid in a New Age for Philanthropy.”
View the latest Delve insights on Non-profits
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