Anton Lipkanu is a data science and AdTech expert who helps Financial Services and Retail brands apply first-party data to target, convert and retain their ideal customer audiences. Anton believes that data science and technology can help brands create more meaningful connections with audiences while unlocking hidden revenue opportunities.
Anton has spent nearly a decade architecting data, analytics, and omni-channel media strategy for global brands such as Generali Insurance, UNICEF and others. Examples of client results in the insurance industry include 400% increases in return on ad spend, 30% reductions in CPA, and nearly 60% increases in policy retention. Anton’s strategic advisory work also includes embedded roles inside brands such as AmeriSave Mortgage, where he is acting as a fractional VP of Marketing to lead digital transformation.
Anton is a certified Google Marketing Platform ambassador and trainer, and is COO and Head of Consulting at DELVE, a Google and Amazon certified analytics and media agency. He is a regular speaker and trainer to marketing professionals around the world.
Anton holds a bachelor’s degree in Computer Science and a Master’s Degree in Business and Data Analytics.