How Stride Gaming Increased ROI by 24% with LTV Optimization

June 26, 2020

Running paid search advertising activity without remarketing is challenging for any brand. However, gaming companies adapted their marketing strategy to overcome these limitations, and successfully drive paid search advertising aimed at high-value customer acquisition. 

We at DELVE are excited to partner with the UK’s leading online gaming company, Stride Gaming, and help them to achieve incremental marketing growth.

Spending a significant part of their marketing budget on low-value customers, Stride Gaming involved DELVE to collect and execute an in-depth analysis of their first-party data to predict Customer Lifetime Value and optimize bids towards those with the highest predictive lifetime value (pLTV).

Google Marketing Platform and Google Cloud Platform native integration allowed DELVE to connect Stride Gaming’s online advertising data with their CRM data to build a unified customer view. Informed by user-level data, DELVE leveraged machine learning modeling to predict customer lifetime value and cluster the users into high, medium, and low-value audiences segments. The ML models were successfully deployed to inform paid search bidding in real-time against pLTV.

The Goal:

The Approach:

The Results

The full case study provides insights into our data-driven approach that targeted high-value paid search channel customer acquisition for one of the UK’s largest gaming companies. Get in touch with the DELVE team today to access the full case study.

Related Insights

DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

Read Article

September 24, 2021 |

Google Did Brands a Favor by Cutting Off Cookies

The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...

Read Article

September 16, 2021 |

Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising

Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company.  The vast majority (about 90%) of that advertising revenue is for ads...

Read Article

September 9, 2021 |
view more insights