Name: Kiana Nemoto
Title: Managing Director of Adtech Platform
What are your job responsibilities?
I lead our self-service and training pods at DELVE. This means I am working with all of our available tech-stack for resell and oversee all operations within. I love what I do because I get the pleasure of working with such a wide range of amazing clients that are all unique in their own way. I am always learning and experiencing new unique business cases, which helps me continue to learn all possible uses of our tech offering, and it is so exciting to have the opportunity to help them (and the industry) grow.
How long have you been at DELVE?
What does a typical work day look like for you?
There is no such thing as a typical day, and it’s great! There are always new surprises, faces, and knowledge to learn—and it is fun (and of course challenging) as I get to experience so many different ends of martech on any given day.
What is the best part of your job?
The best part of my job is being in a position where I can leverage my own knowledge and collaborate with so many incredible geniuses at DELVE to bring real, valuable, and performance-focused solutions to our wide array of clientele. There is nothing more fulfilling than guiding a client through a digital/tech transformation and seeing the positive impacts on their business to ensure successful growth.
Ultimately, I love strategy. So naturally, I love marketing because it has the greatest strategic opportunity and, in my opinion, it is the most important aspect of every successful business. It is my bread and butter, and even if I am not working, I am paying attention to trends, keeping up with news, looking for insights, etc. Digital is especially my favorite, because it allows you to prove marketing value, make confident data-driven decisions, and no longer have to gamble with precious budget. The opportunities and growth in digital are ENDLESS.
How do you stay connected with teammates even when working remotely?
What are you excited about, work-wise, in 2021?
I’m excited to see how the marketing technology evolves to adapt to the new privacy laws and the cookie/IDFA deprecation. I can’t wait to see what comes out of the new digital programs/tech solutions that are being offered, as traditional media increasingly transitions to digital and measurement is becoming a top priority for CMOs around the world.
COVID catalyzed hyper-speed on digital adoption, and the opportunities for how this translates into better and more prominent digital marketing are fascinating.
What are some characteristics of people who do well at DELVE?
People who succeed at DELVE are people who have an entrepreneurial mindset. DELVE is a company with no barrier to achievement and growth. People who are willing to get their hands dirty and learn new things can grow really quickly here.
This is digital. Things are always changing. We need people who are agile and scrappy and can adapt to these changes. People who are lifelong learners. And then, people who aren’t afraid to try new things, because new things are always an opportunity.
My favorite mar tech tool is…
I can’t choose! I love Campaign Manager because you can get the most visibility at the lowest cost, so it is incredibly valuable and efficient for small/medium businesses. But, the media trader inside of me (where I started at DELVE) can’t help but give an honorable mention to DV360 and Amazon DSP, because both are amazing and have the ability to accomplish so much with just one tool.
Outside of work, you can find me…
Anywhere, doing anything—with my personal assistant & life coach: Harumi 🙂
Something few people know about me is…
I’m a golfer!
This year, I’m planning to DELVE DEEPER into…
The IDFA and cookie deprecation and what that means for clients.
BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success. “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...
The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...
Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company. The vast majority (about 90%) of that advertising revenue is for ads...