DELVE Announces Jeremy Leonard

April 1, 2021

Global Head of Consulting

BOULDER, COLO., April 1, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that Jeremy Leonard has joined the company as Global Head of Consulting. DELVE has offices in the United States, Poland, Belarus and Ukraine. The company is extending its global footprint in Europe and beyond to provide optimized coverage to large international brands. Leonard will be responsible for both differentiating DELVE from its competitors and establishing it as a marketing service company to address industry demands. In this newly-created role, Leonard will lead the development of a center of excellence, which will be the face of DELVE to prospects and current clients’ senior leadership teams.

“Expanding our consulting practice globally is a strategic priority , and I am delighted Jeremy has accepted this important role,” said Greg Sobiech, DELVE Founder and CEO. “With his deep agency and management consulting experience, Jeremy’s hire is a reflection of how DELVE is strengthening its commitment to being a ‘trusted advisor’ to global brands offering agnostic advice that is always in the brand’s best interest.”

“Jeremy is a terrific cultural fit for our organization,” said Anton Lipkanou, DELVE COO. “His experience in performance-driven environments where individual actions and responsibility are the basis and prerequisite for a team’s success recommend him to this role. I look forward to working alongside him as we build the next powerful chapter of DELVE’s history.”

Leonard has over 20 years’ experience as an executive in various roles. Most recently, he was Senior Director and a Practice Area Lead, In-House Agency Development for Slalom. He also served as, COO & EVP for IMM, and ran had his own consulting practice, Project Bourbon. An experienced digital marketing leader, his expertise includes growing client accounts, managing operations and vetting new technologies.

Commenting on his role, Leonard said: “I’m focused on leveraging my background in building top-performing managerial teams, cultivating talent and exceeding client expectations with high-impact strategic growth plans to help DELVE grow. I’m excited to join a team with a true vision. DELVE’s evolution from agency to digital marketing consultancy, and its commitment to partnering with customers as a trusted advisor, places the company at the forefront of the industry.”

Leonard earned his bachelor’s degree in Marketing and International Finance at the University of Texas at Austin. He has worked in the US, Germany, Switzerland, the United Kingdom and the Czech Republic. He will work from the Boulder office.


ABOUT DELVE
DELVE drives continuous client success through integrated measurement and attribution, informed media and creative optimization, and intelligent data activation. DELVE’s data-first approach delivers strategic insights for powerful and efficient marketing. DELVE is a top-rated Google, Amazon and Facebook Partner who leverages 1st party data to help businesses make marketing decisions that maximize RoAS and their overall Enterprise Value. Learn more at www.delvedeeper.com

Related Insights

DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

Read Article

September 24, 2021 |

Google Did Brands a Favor by Cutting Off Cookies

The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...

Read Article

September 16, 2021 |

Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising

Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company.  The vast majority (about 90%) of that advertising revenue is for ads...

Read Article

September 9, 2021 |
view more insights