Two Six Performance Marketing is joining the DELVE team, integrating its Paid Search and SEO expertise into DELVE’s data and activation practices. It will strengthen DELVE’s performance media offering and create extra value for both firms’ clients.
“At DELVE, we’re determined to provide our clients with an ‘unfair’ advantage in digital. We do this by always executing foundations with excellence while leveraging our clients’ 1st party data to find and accurately describe our clients’ customers for ever-better targeting,” said DELVE President Anton Lipkanou, “Two Six’s 10+ years of experience in SEM and SEO fits right in.”
Effective immediately, DELVE will leverage Two Six’s deep expertise in SEM, SEO, and broader performance marketing for their clients’ benefit. Two Six clients gain their own “unfair” advantage, with access to the full range of DELVE services and expertise in addition to Two Six’s core offering.
“This integration with DELVE pushes our clients’ media programs further ahead of their competition,” said T.C. Jennings, Two Six CEO and Founder, “In addition to Two Six’s world-class performance marketing, our clients now have access to data, technology and services suite rarely seen in a single digital consultancy. Two Six clients can now leverage DELVE’s best-in-class capabilities in first-party data integration, marketing automation and analytics, omnichannel attribution, and digital media activation.”
Another reason for DELVE to be excited is the ideal cultural match between the companies. “We are in the people business, and T.C. has assembled an impressive team at Two Six,” said Lipkanou. “For our business and clients to succeed, our team members need to have fire in the belly, be comfortable stepping outside of their comfort zone, and remember that focus is impact. We always work on finding more people like us. Bringing T.C. and his team on board is another step in that direction. ”
This move represents the latest in DELVE’s continuous push to stay at the leading edge of the rapidly evolving digital marketing environment. “The Paid Search and SEO landscape evolved more over the last year than in the previous 10 years of its existence,” said Lipkanou, “Two Six’s knowledge of the industry and unique process for managing SEM programs fits our vision of bringing tech, data, and activation closer together with help of the right process and deliberate execution. I am confident this move will help our clients thrive and get the best results in the industry.”