Decoding Your Superfans and Antifans To Unlock an “Unfair” Marketing Advantage
Do you have some customers who not only adore your brand but also make outsized contributions to your bottom line? And who always want more of your products? On the other hand, are there customers who end up being a financial drain on your business? Who buy only your loss-leaders, have continuous inquiries that tie up your support team, and always expect you to cover shipping costs? I’m convinced that just about every brand will answer a resounding “yes” to both questions. I categorize these...
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Decoding Your Superfans and Antifans To Unlock an “Unfair” Marketing Advantage
Do you have some customers who not only adore your brand but also make outsized contributions to your bottom line? And who always want more of your products? On the other hand, are there customers who end up being a financial drain on your business? Who buy only your loss-leaders, have continuous inquiries that tie up your support team, and always expect you to cover shipping costs? I’m convinced that just about every brand will answer a resounding “yes” to both questions. I categorize these...
3 Recommendations for Bidding Farewell to Universal Analytics with Confidence
Since standard Universal Analytics (UA) properties stopped processing data on July 1, I have been seeing quite a few grumblings on the interwebs about how Google Analytics 4 (GA4) is a disappointing sequel. Some dissatisfied marketers are even using GA4 to simply recreate the types of UA dashboards they are familiar with. I’m pleased to report, however, that we have been hearing fewer negative comments from our clients about GA4 over the last couple of months. I think that’s partly because we’ve been...
Google Ads Innovation Storm Watch: Campaigns Upgradeable to Performance Max
As my team and I continue to monitor the Google Ads innovation storm, a significant development on our radar is the new option to upgrade Display and Search Ads (DSA) and Smart Display campaigns to Performance Max campaigns. I recommend that you go ahead and take this option. (Note, however, that this is a “true” option, unlike the one standard Universal Analytics users recently had to make about moving to Google Analytics 4!) Why? You can reasonably expect to achieve...
Independent Digital Agency DELVE Joins Worldwide Partners to Expand Global Footprint
Boulder-based shop adds expertise and consistent track record to expanding network BOULDER, COLORADO (July 10, 2023)—Expanding its scope and remit, independent performance agency DELVE has joined global agency network Worldwide Partners, Inc. (WPI) as its newest partner. With over 80 agencies in more than 40 countries, WPI’s model matches brands and campaigns around the globe with specialized expertise drawn from across the network. “We were founded in the US but have deep roots globally, especially in...
DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth
We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania. “The Baltics has a booming startup market, with most of...
DELVE Announces Appointment of Arash Aminpour as Chief Legal Officer
BOULDER, Colo., March 10, 2022 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that Arash Aminpour has joined the company as Chief Legal Officer. In this newly created role, Aminpour will be responsible for all legal, compliance, and administrative affairs at DELVE, as well as developing internal company policies for the rapidly growing global company. Aminpour will report directly to DELVE’s Founder, CEO & Chairman of...
DELVE Earns Best Small Company to Work For Award
Built In Honors DELVE On Its 2022 Best Places To Work in Colorado List BOULDER, Colo., - January 6, 2022 – DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it was honored with a 2022 Best Places To Work award. Specifically, DELVE earned a place on Built In’s Best Small Companies to work for in Colorado list. The annual awards program includes companies of all sizes, from startups to large enterprises, and honors...
DELVE Wins Award for Best First-Party Data Strategy
BOULDER, Colo., — October 28, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has won the award for Best First-Party Data Strategy by a Marketer at the 2021 AdExchanger Awards Programmatic I/O event on October 26, 2021. This award was granted for DELVE’s work on a cloud-based data lake for Gerber Life Insurance Company (GLIC)—an endeavor that was part of a multi-year enterprise data, analytics, and...
DELVE Nominated for Four Awards for Excellence in Digital Marketing and Media
BOULDER, Colo., October 5, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has been nominated for four 2021 AdExchanger Awards. These annual awards celebrate the achievers and innovators who have made the most impact on the digital marketing and advertising industry during the past year. DELVE is under consideration for four awards: Best Programmatic Capabilities by an Agency for DELVE’s extensive...
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