DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
The Power of Intent Data
Delve Goes Deeper: Amazon DSP Achieve better programmatic display results based on shoppers’ real-time searches and recent purchases. This is the second post in our Amazon DSP series, exploring how this robust demand-sideplatform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data In an increasingly competitive landscape where ecommerce is taking a greater market share of overall retail, and consumers are spending more and more...
What is Amazon DSP and How to Reach Amazon Target Audiences
Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...
Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA
Understanding user behavior is essential for any company, but it’s even more significant for the gaming industry. Website traffic fluctuations in the gaming industry are impacted by many factors, one of which can be weather conditions. People prefer to stay home in bad weather and aim to be outside when it’s warm. Gaming companies who look a step ahead and adjust their marketing strategies accordingly can generate better revenue. Maintaining strong partnerships with one of the leading UK’s online...
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these models can be applied as “portfolio bid strategies,” allowing you to group together multiple campaigns into a single bid strategy with a common goal. All of Google’s automated bid strategies use a feature called “auction-time bidding”, meaning bids are optimized in each and every auction. Each bidding strategy that is currently available is ideal for different scenarios. In some cases,...
Google Digital Maturity Framework
What's your company's score? And why should your brand care? In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a nutshell, the framework helps DELVE and our Clients discover how advanced their Digital Marketing efforts are across a few key areas: Brands’ in-house analytical, media buying, and data science knowledge base and team structures;Quality of their Marketing Technology Stack;Accuracy and internal ownership of their reporting and...
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