DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Use Segmentation to Target Donor Interests: Not for Profit Transformation Series
Learn how to export your segmented audiences to ad platforms—and power personalized advertising. The first article in this series, Improve Performance with Personalization, described how your NFP can “flip the script” with traditional channels (direct mail, email) and personalize messaging to resonate better with your core audiences. Now, let's talk about integration among direct mail, email and digital—in other words, how to deploy a personalization-driven omnichannel strategy. What do we mean by a...
The Trade Desk Doubles Down on the Open Internet with its New Solimar DSP
DELVE prides itself on being a trusted advisor to top brands because we select the right technology to solve specific business problems. As a technology-agnostic digital consultancy, we help brands select, deploy and optimize a variety of AdTech stacks and data lake solutions to deepen insights and improve paid media performance, including Google’s Display & Video 360, Amazon DSP and The Trade Desk (TTD). So we were intrigued when TTD recently announced the launch of the newest iteration of its DSP, named...
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different moving parts. Your team builds creative, decides which audiences to target, and more, all within weeks or months of work by many different people at your company. After rigorous preparation, your team launches your campaign and wait for the sales to roll in. Sound familiar? That’s probably because your business follows this process when creating a new campaign. But it’s important to note how your business moves through this...
Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA
Understanding user behavior is essential for any company, but it’s even more significant for the gaming industry. Website traffic fluctuations in the gaming industry are impacted by many factors, one of which can be weather conditions. People prefer to stay home in bad weather and aim to be outside when it’s warm. Gaming companies who look a step ahead and adjust their marketing strategies accordingly can generate better revenue. Maintaining strong partnerships with one of the leading UK’s online...
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together have changed. Media buyers and analysts originally had very separate skillsets and often worked in silos. While teams collaborated here and there, their relationships never went beyond sharing basic information. Each team completed their step in the campaign process and sent it on to other departments for next steps without ever looking back. But today, a broader range of people and roles within digital...
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these models can be applied as “portfolio bid strategies,” allowing you to group together multiple campaigns into a single bid strategy with a common goal. All of Google’s automated bid strategies use a feature called “auction-time bidding”, meaning bids are optimized in each and every auction. Each bidding strategy that is currently available is ideal for different scenarios. In some cases,...
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