Applying LTV Models Across the Buyer Journey to Unlock ROI

Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...

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October 8, 2021 |
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5 Reasons Google Tag Manager is the Best Tag Management Solution

Tag management solution is an integral part of building a strong data foundation. It allows you to organize and maintain control of your most critical tags, increase page load time, and quicken the release of new and updated campaigns. Benefits using tag management system includes more accurate tagging, time saved, and fewer resources dedicated to the maintenance of tracking initiatives. There are a handful of adequate tag management platforms across the market, but this conversation regularly comes down to...

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November 20, 2019 |

Are You Ready for Google Analytics 360?

Access to a powerful analytics solution is crucial for any business that wants to succeed online. But it’s often difficult for marketers to determine exactly when they should take the leap and move from a free solution to an enterprise analytics solution like Google Analytics 360. After all, the decision to move from a free analytics solution to one with a premium price tag is far from trivial.   Of course, the cost is just one of many factors you will take into consideration when deciding...

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November 19, 2019 |

Google Digital Maturity Framework

What's your company's score? And why should your brand care? In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a nutshell, the framework helps DELVE and our Clients discover how advanced their Digital Marketing efforts are across a few key areas: Brands’ in-house analytical, media buying, and data science knowledge base and team structures;Quality of their Marketing Technology Stack;Accuracy and internal ownership of their reporting and...

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November 8, 2019 |

Circumventing Suspension in Google Ads

Google Ads (formerly Google Adwords) account suspension issues when you create ads and manage ads can be very frustrating but we’re here to help. One of the most common account suspensions happens when Google flags your account for an attempt to circumvent. This is based on Google Ads Circumventing Systems Policy. Most circumventing systems violations can be frustrating but suspensions can be easily resolved by just correcting the offending issue. Click here for a link to the most common suspension...

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October 23, 2019 |

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