DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

Read Article

March 28, 2024
Content Type
Service
Technology
Industry
Category

Data Science in Gambling and FTP Games: In-App Analytics (Episode 1)

Applying In-App Analytics to Improve User Experience and Profitability On July 23, 2021, DELVE hosted the first of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz demonstrate how to use Google Cloud Platform to create a fully-integrated custom analytics system consisting of distributed data storage, scalable feature engineering engine, machine learning, and predictive modules to...

Read Article

July 26, 2021 |

Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow...

Read Article

July 20, 2021 |

The Trade Desk Doubles Down on the Open Internet with its New Solimar DSP

DELVE prides itself on being a trusted advisor to top brands because we select the right technology to solve specific business problems. As a technology-agnostic digital consultancy, we help brands select, deploy and optimize a variety of AdTech stacks and data lake solutions to deepen insights and improve paid media performance, including Google’s Display & Video 360, Amazon DSP and The Trade Desk (TTD). So we were intrigued when TTD recently announced the launch of the newest iteration of its DSP, named...

Read Article

July 15, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

Read Article

June 10, 2021 |

DELVE Deeper: Attribution Modeling

Strengthen your Attribution Modeling knowledge to gain a more holistic understanding of your customer. This is the sixth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Why is Attribution Modeling important? Employing Attribution Modeling helps insurance marketers better understand which marketing channels are converting and their associated ROI....

Read Article

June 8, 2021 |

First-Party Marketing is the Future

Google Marketing Livestream 2021 confirms what we knew to be true When the recent announcements about third-party cookie and IDFA deprecation shook the entire advertising landscape, we couldn’t help but wonder: What is the solution? Earlier today, members of Google’s executive team shared their thoughts in the 2021 Google Marketing Livestream, and we liked a lot of what we heard as it aligns with our “first-party marketing” vision. But at DELVE, we think brands can do even more beyond Google’s own...

Read Article

May 27, 2021 |

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.