Applying LTV Models Across the Buyer Journey to Unlock ROI

Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...

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October 8, 2021 |
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Technology
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First-Party Marketing is the Future

Google Marketing Livestream 2021 confirms what we knew to be true When the recent announcements about third-party cookie and IDFA deprecation shook the entire advertising landscape, we couldn’t help but wonder: What is the solution? Earlier today, members of Google’s executive team shared their thoughts in the 2021 Google Marketing Livestream, and we liked a lot of what we heard as it aligns with our “first-party marketing” vision. But at DELVE, we think brands can do even more beyond Google’s own...

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May 27, 2021 |

Customer Journey Marketing Challenges and How to Solve Them

Top brands know the importance of customer journey marketing as part of their overall digital marketing strategy. Customer journey marketing helps marketing teams gather, analyze, and act on their customer data so that they can drive a consistently customized user experience throughout the customer journey funnel.  As a result, brands can build and optimize a customer-centric journey that not only attracts high-value customers who drive incremental revenue for their business but also...

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May 26, 2021 |

DELVE Deeper: Conversion Probability

Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...

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May 10, 2021 |

All About Audience Suppression

Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter.  This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...

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May 5, 2021 |

All About Machine Learning Clustering

Delve Goes Deeper: Data-Driven Segmentation Deepen your understanding of Machine Learning Clustering, phase 2 of DELVE's approach to customer segmentation. This is the fourth post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation.  In Data-Driven Segmentation, variables are fed into a Machine Learning clustering algorithm that uncovers an underlying logic to the data and uses this logic to define customer...

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May 3, 2021 |

All About Platform Audits and Bidding Automation

Delve Goes Deeper: Retail Marketing Deepen your understanding of marketing tactics to improve conversion and lifetime customer value.  This is the fourth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Today we’ll DELVE deeper into Platform Audits and Bidding Automation, two marketing tactics that help to improve conversion and lifetime customer...

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April 28, 2021 |

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