Kelly Snyder Joins Delve Deeper as Chief Delivery Officer

Experienced operations and transformation leader brings deep expertise in scaling delivery, aligning teams, and driving commercial performance

Boulder, CO — Delve Deeper, a global performance media agency known for integrating data, technology, and media to accelerate client growth, is pleased to announce that Kelly Snyder has joined the firm as Chief Delivery Officer.

Kelly brings more than two decades of experience leading operational transformation and scaling high-performing teams across complex, global organizations. Most recently, she served as Chief Operating Officer at The Marketing Practice, where she led global business operations for a 300-person agency, driving strategic alignment, improving efficiency, and strengthening commercial performance.

Throughout her career, Kelly has focused on improving how work flows through organizations — aligning structure, systems, and talent to unlock growth and profitability. Her experience spans building forecasting and resource planning frameworks, integrating technology systems, and developing operating models that enable teams to deliver with clarity, consistency, and accountability.

In her role as Chief Delivery Officer, Kelly will lead Delve Deeper’s global delivery function, translating strategy into scalable, high-performance execution across clients, teams, and platforms. She will focus on operationalizing the agency’s AI (artificial intelligence) and HI (human ingenuity) model, ensuring that systems, workflows, and teams are aligned to deliver measurable results at scale.

“Kelly brings a rare combination of operational rigor and human leadership,” said Greg Sobiech, Founder and CEO of Delve Deeper. “Her ability to turn strategy into execution, while building teams that are both accountable and energized, will be critical as we continue to scale. She understands that great delivery is not just about efficiency, but about creating a system that consistently delivers value for our clients.”

Kelly’s leadership is rooted in a belief that high-performing organizations are built on clarity, strong commercial discipline, and data-led decision-making. She is passionate about creating environments where teams are empowered, aligned, and motivated to perform at their best, while ensuring that delivery models evolve to meet the demands of an increasingly complex and AI-enabled landscape.

“I’m excited to join Delve Deeper at such a pivotal moment for the industry,” said Kelly Snyder. “As organizations navigate rapid change driven by data, technology, and AI, the ability to translate vision into execution becomes even more critical. Delve’s focus on connecting strategy, data, and delivery resonates deeply with me, and I look forward to working with the team to build a delivery engine that is both high-performing and deeply human.”

Kelly’s addition to the team reflects Delve Deeper’s continued investment in strengthening its global delivery capabilities and ensuring that clients receive not only strong strategic thinking, but consistent, scalable execution that drives measurable growth.

About Delve Deeper

An independent global performance media agency, Delve Deeper blends data, tech, and media to drive rapid ROI growth. With $250M in media managed and a team of 150+ across four offices, we help leading charities and for-profit brands outperform their category through relentless optimization and proprietary methodologies. Learn more about Delve Deeper and see the impact we create for mission-driven organizations: https://delvedeeper.com/our-work/

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