We are DELVE

The Philosophy Behind DELVE

From 1999 onward, our Founder and CEO Greg Sobiech had worked on both the agency side with Digitas, and on the client side managing digital budgets for Bath & Body Works and several Manhattan-based startups.

During that time, Greg recognized that digital advertising had enormous potential for improvement. Specifically, he believed that measurement, data, and data science should be the backbone of any large-scale brand and performance advertising program. He felt that brands that want to grow faster than their competitors, and to see consistent increases in RoAS, should view advertising through the lens of their own first-party data.

By January 2011, Greg made a choice: rather than continuing down the CMO career path, he took the leap, quit his day job, and made DELVE his full-time gig.

Our Major Milestones

The nascent DELVE team mapped out the company’s vision of becoming a “measurement-first advertising consultancy” by executing a three-phased approach:

• In 2011, we focused on building the measurement data foundation by becoming a certified sales partner of Google and offering web analytics support for tools including Google Tag Manager 360, Google Analytics 360 and Adobe Analytics.
• In 2014, we layered on hands-on media management services with Campaign Manager 360, Display & Video 360, The Trade Desk, Google Ads, Facebook, and more.
• In 2016, we added the last piece to the puzzle—Data Science and Engineering—in Google Cloud Platform and AWS.

Our Mission

Today DELVE’s mission is to transform how DTC brands manage their first-party data, and how that data is activated in brand and performance advertising, by:

• Creating a strong data and measurement foundation
• Partnering with brands on brand and performance media management
• Offering brands enterprise-grade MarTech and AdTech as a certified reseller of platforms such as Google Marketing Platform
• Helping brands grow their top-line revenues faster, and with a stronger RoAS than their competitors

How DELVE is Different

• We have a track record of improving RoAS for DTC brands in a wide range of verticals and stages of growth through the power of data.
• We have deep experience helping brands transform and move towards the digital-first way of operating.
• We hold a firm belief in analytics-first marketing. Our first goal is to create your single source of analytic truth.
• We empower you to have control through transparency. By sharing access to platforms and teaching you to understand what we do, we empower your brand to have the utmost understanding of the value we bring. You can then make an informed decision if the ROI we drive meets your internal targets.
• We take our work personally—and we mean it. DELVE is privately owned, making the quality of our work our main asset for continued growth.