What we do.

We drive exponential growth through relentless media investment.

Powerful media.
Powered by strong tech and smart data.

MEDIA

Brand & Performance Media:

Planning: Identify channels to engage high-value audiences and build out and test media plans.

Setup: Launch campaigns across platforms like Google Ads, Meta, TikTok, and Amazon DSP.

Optimization: Always-on refinements using small consistent steps with Delve Deeper’s proprietary Start/Stop/Continue © methodology.

Dynamic Digital Creative:

Produce tailored digital assets using ML and Gen AI, optimizing for cost and efficiency.

Email List Management:

End-to-end email list management to get the most out of your prospects and customer base.

DATA

Engineering: Integrate online and offline data into custom Data Lakes, Warehouses, or CDPs on GCP, AWS, or Azure.

Enrichment: Enhance 1st Party Data with external signals for better audience targeting and optimization.

Analytics: Deliver actionable insights to drive media performance and customer/donor lifetime value.

Science: Build-out predictive analytics models, identifying audiences of high-value SuperFans and Distractors for activation in media.

TECH

Implementation & Management: Build robust AdTech/MarTech infrastructures using best-in-class platforms.

In-Housing: Empower brands to own their stacks with our expertise as the largest independent reseller of Google Marketing Platform and Amazon Ads.

Training: Hands-on training to maximize platform capabilities for brand teams.

STRATEGY

Consulting: Assess your marketing strategy, personas, channel mix, and more to uncover high-impact opportunities.

Financial Modeling: Develop proformas to quantify impact and establish success metrics throughout the organization, including the CFO’s office.

INTEGRATION

Client Leadership: Orchestrate the tactical execution of all media, data, and tech workflows across Delve Deeper and brand teams in a coherent program.

How we do it.

We bring together a strong process with a mindset to match.

Our process drives scale and efficiency.

1. TRAIN THE ALGORITHMS

We structure campaigns to feed the algorithm the right learning data, consistently getting to positive returns with minimal resources.

2. STOP-START-CONTINUE

Our robust, proprietary stop-start-continue process is used to run 160+ tests a month. This maximizes algorithm performance, while still being based on peer-set data.

3. INCORPORATE FIRST-PARTY DATA

We implement your own data that’s not available to competitors gives you the best performance.

Our mindset means we never stop.

We have a fire in the belly.

We’re possessed with a strong desire to succeed through enterprise and hard work.

We create highly functioning teams.

Our teams are driven by trust, healthy conflict, commitment, accountability, and results.

We believe in continuous improvement.

Small, consistent steps lead to massive improvement in results–and this doesn’t stop.

How it comes together for clients.

Case Studies
UNICEF USA
Our strategy helped UNICEF USA harness advanced data and technology paired with effective media activation
Using our proprietary research and process, we helped the charity find younger givers who will become lifetime donors.View
Wynn Resorts
Launching Wynn Resorts’ first digital product with 2x RoAS in just 6 months
We streamlined Wynn’s digital marketing efforts and better integrated its customer data, leading to major strides in growth and efficience.View
Case Studies

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