Roger Hiyama Joins Delve Deeper, Bringing Decades of Data-Driven Expertise from Mission-Driven Organizations

Nonprofit industry veteran with deep data experience joins leading performance media agency to help mission-driven organizations accelerate impact

Delve Deeper, a Boulder, Colorado-based global Performance Media Agency, is proud to announce that Roger Hiyama has joined the firm as an evangelist and Community Leader for the agency’s mission-driven organizations. A seasoned industry veteran with a career spent at leading data and direct response agencies, Roger has built a reputation for helping organizations harness data to drive measurable results.

With a longstanding passion for working with mission-driven organizations, his move to Delve Deeper marks his first foray into the digital agency space — a transition he describes as both a professional milestone and a personal calling. Delve Deeper leverages data, technology and media to help organizations, including many major charities, outperform their peers through relentless optimization.

“Roger’s unique combination of technical expertise, deep industry knowledge, and genuine passion for mission-driven work makes him an incredible addition to our team,” says Greg Sobiech, Founder and CEO of Delve Deeper. “He not only understands the power of data to transform organizations, but he also has a true commitment to the causes behind the numbers. We’re thrilled to welcome him and excited for the exceptional value he will bring to our clients and to our team.”

Over his career, Roger has worked almost exclusively in the data-driven nonprofit industry, helping organizations leverage insights to make smarter decisions, engage their audiences more effectively, and grow sustainably. At Delve Deeper, he will now apply that expertise in a hands-on way to help nonprofits and mission-driven brands execute smarter campaigns, maximize resources, and scale their impact.

“I’ve admired the work Delve Deeper has done to help mission-driven organizations achieve meaningful results,” says Hiyama. “I’ve always worked for data companies and direct response agencies, but I’ve wanted to work for an agency where I could be closer to digital strategy, creativity, and client relationships. I look forward to seeing how a more effective use of search, social, email, and programmatic advertising can drive future growth for the sector.

“Joining Delve Deeper is an exciting opportunity to give back to the types of organizations I care about most — and to partner with a team that shares that passion,” he added. “As Community Leader, I’m especially excited to work within the nonprofit sector to drive collaboration and thought leadership initiatives to help solve the many situations and challenges facing nonprofits.”

“Delve Deeper is passionate about mission-driven organizations,” says Anton Lipkanou, President of Delve Deeper. “About half of our revenue comes from nonprofits. Roger joining our team underscores our commitment to helping charities dramatically grow their digital fundraising programs, with a focus on acquiring and retaining high-value ‘superdonors’ who are central to their missions.”

Roger’s addition underscores Delve Deeper’s continued growth and commitment to providing best-in-class data-driven marketing strategies for charities and other mission-driven organizations that are making a difference in the world.

Roger brings more than three decades of leadership in data-driven marketing and fundraising, with a career spanning top roles at Merkle, Barton Cotton, CDR Fundraising Group, Russ Reid, and, most recently, Wiland, where he served as Executive Vice President of Solutions & Innovation. He has helped hundreds of nonprofits and mission-driven brands harness data and analytics to drive audience growth, donor retention, and long-term impact. A past president of the Direct Marketing Association of Washington, D.C. (DMAW), Roger is widely recognized as a trusted advisor and industry thought leader in leveraging technology, strategy, and insight to advance the missions of purpose-led organizations.

About Delve Deeper

An independent global performance media agency, Delve Deeper blends data, tech, and media to drive rapid ROI growth. With $250M in media managed and a team of 150+ across four offices, we help leading charities and for-profit brands outperform their category through relentless optimization and proprietary methodologies. Learn more about Delve Deeper and see the impact we create for mission-driven organizations: https://delvedeeper.com/our-work/

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