Delve Deeper’s Anton Lipkanou to Present Keynote at ANA Nonprofit Conference

Delve Deeper President, Anton Lipkanou, will present the keynote session at the ANA Nonprofit Conference in Maryland on Thursday, February 27th.

His session,“The Fundraising Paradox: Modern Strategies for Engaging a Diverse Donor Base”will focus on the challenges that nonprofits face in the evolving digital fundraising landscape such as online advertising algorithms prioritizing maximum returns, inadvertently favoring older donors over younger generations. While Baby Boomers remain the most cost-effective and high-value donor segment, recent trends show the average donor age rising from 60 to 65, highlighting an urgent need for long-term sustainability.

This session will explore how charities can strategically use AI-driven advertising while incorporating human intelligence to rebalance donor acquisition. By thoughtfully allocating budgets—optimizing for both high-return Boomers and investing in the more expensive but vital Gen Z donor base—organizations can future-proof their impact and relevance.

Attendees will gain insights into leveraging data, refining ad strategies, and navigating the complexities of digital fundraising to build a more diverse and sustainable donor pipeline.