Delve Deeper Earns Honorable Mention at 2025 AdExchanger Awards

Best Overall Use Of Programmatic In A Marketing Campaign

At the 2025 AdExchanger Awards, Delve Deeper was recognized with an Honorable Mention for our innovative use of programmatic strategy to engage younger audiences and drive record fundraising outcomes.

Our approach centered on introducing Gen Z and Millennial audiences to the mission well ahead of key giving moments, using a sequenced, multi-channel architecture that integrated programmatic video, social, search, and direct mail. Anchored in values-driven creative, the campaign reignited engagement and built meaningful connections with new supporters.

The strategy was powered by our proprietary Audience-First Value Pyramid, which challenges traditional campaign models by prioritizing personalization and relevancy from the ground up. Through real-time data integration and iterative analysis, the framework allowed for more precise engagement and stronger long-term relationships.

This recognition underscores how audience-first design, supported by programmatic innovation, can transform fundraising performance and set a new standard for impact in digital campaigns.

You can learn more about our entry in this case study: Transforming End-of-Year Digital Fundraising with Younger Donors

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