DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

Read Article

March 28, 2024
Content Type
Service
Technology
Industry
Category

Customer Journey Marketing Challenges and How to Solve Them

Top brands know the importance of customer journey marketing as part of their overall digital marketing strategy. Customer journey marketing helps marketing teams gather, analyze, and act on their customer data so that they can drive a consistently customized user experience throughout the customer journey funnel.  As a result, brands can build and optimize a customer-centric journey that not only attracts high-value customers who drive incremental revenue for their business but also...

Read Article

May 26, 2021 |

DELVE Deeper: Conversion Probability

Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...

Read Article

May 10, 2021 |

All About Audience Suppression

Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter.  This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...

Read Article

May 5, 2021 |

All About Machine Learning Clustering

Delve Goes Deeper: Data-Driven Segmentation Deepen your understanding of Machine Learning Clustering, phase 2 of DELVE's approach to customer segmentation. This is the fourth post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation.  In Data-Driven Segmentation, variables are fed into a Machine Learning clustering algorithm that uncovers an underlying logic to the data and uses this logic to define customer...

Read Article

May 3, 2021 |

All About Platform Audits and Bidding Automation

Delve Goes Deeper: Retail Marketing Deepen your understanding of marketing tactics to improve conversion and lifetime customer value.  This is the fourth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Today we’ll DELVE deeper into Platform Audits and Bidding Automation, two marketing tactics that help to improve conversion and lifetime customer...

Read Article

April 28, 2021 |

5 Steps to Success with Amazon DSP

Delve Goes Deeper: Amazon DSP How to reach high-intent audiences outside of amazon.com—and convert on your site. This is the seventh and final post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. One of our favorite things about Amazon DSP is the fact that you can leverage Amazon’s data to target high-intent audiences off Amazon.com and send them...

Read Article

April 26, 2021 |

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.