Applying LTV Models Across the Buyer Journey to Unlock ROI

Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...

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October 8, 2021 |
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5 Steps to Success with Amazon DSP

Delve Goes Deeper: Amazon DSP How to reach high-intent audiences outside of amazon.com—and convert on your site. This is the seventh and final post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. One of our favorite things about Amazon DSP is the fact that you can leverage Amazon’s data to target high-intent audiences off Amazon.com and send them...

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April 26, 2021 |

The Payoffs of Personalization

Delve Goes Deeper: Retail Marketing Discover the three areas of opportunity to drive greater personalization and convert ideal consumer segments. This is the third post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As discussed earlier in this series, by taking a continuous, data-driven approach to identifying and converting the ideal consumer segments, the...

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April 21, 2021 |

The Data-Driven Approach

Delve Goes Deeper: Data-Driven Segmentation Learn how our 4-phase methodology helps maximize customer segmentation capabilities and drive ROI. This is the third post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation.  As discussed earlier in this series, DELVE has found that Demographic- and Psychographic-Based Segmentation (pertaining to values, opinions, interests) leads to the most useful and robust...

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April 19, 2021 |

The Deep Dive: Audience Suppression

Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities.  This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth.  It’s...

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April 15, 2021 |

The Data-Driven Advantage

Delve Goes Deeper: Data-Driven Segmentation Learn how Demographic- and Psychographic-Based Segmentation leads to the most useful and robust results. This is the second post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE’s approach to customer segmentation.  Segmentation offers a powerful framework for personalization. While Rule-Based Segmentation can be effective, Data-Driven Segmentation is a robust solution for marketers who...

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April 12, 2021 |

Opportunities for Improving Marketing Efficiency and ROI

Delve Goes Deeper: Insurance Marketing Explore a three-pronged approach to driving improvements in overall marketing ROI.  This is the third post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. As mentioned previously in this series, “doing less with more” as an insurance marketer comes down to how well you can reduce targeting low-value...

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April 7, 2021 |

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