Delve Deeper Named to Built In Best Place to Work Report for Fourth Year in a Row

Recognition includes 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado Built In has named Delve Deeper to its Best Places to Work 2025 report, including on it 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado. This marks the fourth year in a row that Delve Deeper has been named to Built In’s lists. The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as...

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January 7, 2025
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Top Seven Benefits of a Search Management Platform to Increase Marketing Efficiency

Search engine marketing is the backbone of an efficient marketing strategy and plays a critical role in many integrated marketing campaigns. It’s always important to ensure the dollars in your marketing budget go as far as possible, but this efficiency is even more vital when changes in the market affect campaign budgets, as many of us are currently experiencing as a result of COVID-19.  As marketers, it’s important that we focus on the things we know we can control, and what we know has worked well for us...

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April 16, 2020 |

Top 6 Ways To Optimize Google Analytics Today For A Strong and Sustainable Marketing Strategy

Executing a marketing strategy through the current global landscape is more of a challenge now than ever. While many marketers take different approaches to navigating the business impact of COVID-19, all can agree that accurate and trusted data is more important now than ever before.  Marketers know how important data is for their businesses, and during unpredictable times, marketers need to be able to rely on their data. When the marketplace becomes unpredictable due to uncontrollable factors, confidence...

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April 13, 2020 |

UNICEF USA Expands Donor Network With GA360 + DV360

We’re passionate about helping brands achieve incremental marketing growth through the intelligence of their own data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to lend our expertise for such a great cause. Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value...

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April 8, 2020 |

Minimize Wasted Ad Spend with Customer Segmentation in Google Analytics

Every day your brand experiences hundreds of thousands of user interactions across your channels and devices, both online and offline. Though each of these users has individual goals and intentions while engaging with your brand, you can still identify patterns within this data and segment similar users based on their shared characteristics. Segmenting your customers from this data-driven perspective provides deeper insight into behavior, demographics, and more. Most importantly, you can create a customer...

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April 6, 2020 |

Optimizing App Predictions with AutoML Tables

Mikalai Tsytsarau, PhD,GCP Professional Data Engineer, DELVE AutoML Tables automatically build and deploy powerful machine learning models based on table data containing feature vectors. It scales model complexity and topology based on input data size, applies regression on simpler datasets, and uses more advanced models, like ensemble and deep learning, for more complex ones. Under the hood, AutoML uses Google Cloud’s infrastructure which supports model training, deployment, and serving with low latency...

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December 16, 2019 |

Stronger Measurement Tactics Lead To More Efficient Marketing

In a perfect world, every company has an unlimited marketing budget. But the reality is that most businesses have a spending limit on their digital marketing campaigns, so it is vital to avoid unnecessary spending. So how can you make sure your business implements a cost-effective marketing strategy? Shift your focus to a stronger marketing measurement tactics, and invest in a marketing platform that allows you to access and interpret all of your data in one spot. Let’s walk through the top benefits of stronger...

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December 14, 2019 |

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