DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Top Search Engine Advertising Tips for Lower CPAs
With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property, it’s clear why brands in retail, nonprofit, insurance, and gaming rely heavily on search engine advertising to reach consumers and drive revenue. No matter what type of paid search advertising goals you have for your brand, it’s important to ensure that your search engine advertising budget drives revenue in a cost-effective way that delivers the best ROI. To drive better ROI in paid search...
Google Ads Data Hub: Next Consumer Data Privacy Generation
Customer data privacy has become a top ad tech industry concern in 2020. Consumers care about transparency into how their data is used. The government supports consumers by releasing privacy regulations like GDPR and CCPA. Companies like Apple and Google follow government initiatives by making changes in browser cookie policy restrictions. Advertisers and brands use cookies to track users’ behavior across domains for ad targeting and content personalization. They also measure cross-channel attribution and set...
How Lifetime Value Drives Better ROI in Life Insurance Marketing
No matter what product or service you sell, understanding your customer is vital. Aside from knowing your customer so that you can properly advertise to them, it’s also essential to understand how each customer impacts your bottom line. You need to understand the overall value they bring to your brand, both short and long term, as well as what kind of ROI you can expect to see from them. To do this, you need to understand Customer Lifetime Value. While understanding customer lifetime value is important...
Web Marketing Analytics Series: Introduction
We’ve come a long and exciting way from installing our first web marketing analytics tracker a decade ago, to developing complex enterprise data implementations for multi-billion dollar brands in 2020. As with pretty much anything in life, we’ve seen ups and downs, stumbled at many turns, and inquired invaluable expertise as we garnered people, knowledge, and great partners around our passion. All mistakes we made and the achievements we earned laid the foundation of our...
How Stride Gaming Increased ROI by 24% with LTV Optimization
Running paid search advertising activity without remarketing is challenging for any brand. However, gaming companies adapted their marketing strategy to overcome these limitations, and successfully drive paid search advertising aimed at high-value customer acquisition. We at DELVE are excited to partner with the UK’s leading online gaming company, Stride Gaming, and help them to achieve incremental marketing growth. Spending a significant part of their marketing budget on low-value customers, Stride...
How to Solve Top Marketing Data and Analytics Pain Points
Most brands collect and rely on many forms of data to inform their business decisions, especially when it comes to their digital marketing strategy. When managed correctly, marketing data can help brands better understand customer interests, improve audience targeting, and gain important insight into their customers’ journey. Between user data from your own website, campaign data from your media platform, customer data from your CRM systems, and any other data from second- or...
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