Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success

Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...

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May 20, 2022 |
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How Personalization Drives Profitability

Delve Goes Deeper: Retail Marketing Learn how data-driven optimization helps retailers accelerate market share gains in their most profitable segments. This is the second post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Retail leaders understand that marketing efficiency is all about aligning the right message, in the right medium, at the right time, to the...

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March 12, 2021 |

Improving Retail Marketing Efficiency

Delve Goes Deeper: Retail Marketing Learn how a full-cycle understanding of customer behavior helps drive ROAS, CPA and ROI across online and offline touch points. This is the first post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. The COVID-19 pandemic has altered buyer behavior as consumers have migrated en masse to digital purchase channels. As a...

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March 5, 2021 |

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