How CMOs can lead the digital transformation as third-party cookies go away

Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies.  Take a...

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November 23, 2022
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Preserving Historical Data from Universal Analytics As You Migrate to Google Analytics 4

Best practices for safely exporting your valuable historical data  This is the sixth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. As the sunset of Universal Analytics looms, the most pressing concern for businesses is the...

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August 26, 2022

Migrating Analytics Features from Universal Analytics to Google Analytics 4

Accelerating activation by bringing over audiences & goals This is the fifth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. Having all GA4 tracking implemented and all data sources integrated with the new platform is essential to...

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August 22, 2022

Marketing Leaders’ Roles Are Changing — Here’s How Based on Newest DELVE’s CMO Global Survey 2022

DELVE recently co-hosted a CMO roundtable event with AdAge to investigate how the marketing leaders’ roles and responsibilities are changing.The webinar was framed by exclusive insights from the DELVE CMO Global Survey, which asked 300 CMOs in the U.S. and Europe about their biggest challenges, their proven strategies for digital transformation, and the changing role of the CMO.The CMO panel shared their perspectives on key challenges, evolving responsibilities, and the role of data and technology in driving...

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August 18, 2022

Linking Google Analytics 4 to Google Marketing Platform (GMP) Products

Leveraging the full Google ecosystem to see the full user journey  This is the fourth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. The key value of Google products has always been their seamless integration with each other....

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August 16, 2022

Measurement Changes in Google Analytics 4

What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...

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August 12, 2022

A Senior Media Trader on Daily Life at DELVE

Irina Merkel gives us an inside look at her duties as a DELVE Senior Media Trader on the Programmatic Team. Irina, what do you do at DELVE? The primary objective of a DELVE Media Trader is to find the best application of client’s media budget, either for brand awareness (so potential customers recognize the brand) or for a performance campaign (driving customers to subscribe, buy, donate, register or another desired action.) All these activities are called Programmatic and yes, it includes all the...

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August 9, 2022

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