DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Seamless Transition: Migrating from UA to GA4 Without Data Loss
Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) can be a complex process, but it is crucial for keeping your analytics data up to date and taking advantage of the latest features. Here's five tips to ensure a seamless transition without data loss: 1. Make sure to migrate your custom events accurately. It will be very helpful to create a tagging plan with the schema of your UA events and their GA4 analogues. List your UA events (e.g. in Google Sheets) and make a note for every event...
Decoding Your Superfans and Antifans To Unlock an “Unfair” Marketing Advantage
Do you have some customers who not only adore your brand but also make outsized contributions to your bottom line? And who always want more of your products? On the other hand, are there customers who end up being a financial drain on your business? Who buy only your loss-leaders, have continuous inquiries that tie up your support team, and always expect you to cover shipping costs? I’m convinced that just about every brand will answer a resounding “yes” to both questions. I categorize these...
3 Recommendations for Bidding Farewell to Universal Analytics with Confidence
Since standard Universal Analytics (UA) properties stopped processing data on July 1, I have been seeing quite a few grumblings on the interwebs about how Google Analytics 4 (GA4) is a disappointing sequel. Some dissatisfied marketers are even using GA4 to simply recreate the types of UA dashboards they are familiar with. I’m pleased to report, however, that we have been hearing fewer negative comments from our clients about GA4 over the last couple of months. I think that’s partly because we’ve been...
Google Ads Innovation Storm Watch: Campaigns Upgradeable to Performance Max
As my team and I continue to monitor the Google Ads innovation storm, a significant development on our radar is the new option to upgrade Display and Search Ads (DSA) and Smart Display campaigns to Performance Max campaigns. I recommend that you go ahead and take this option. (Note, however, that this is a “true” option, unlike the one standard Universal Analytics users recently had to make about moving to Google Analytics 4!) Why? You can reasonably expect to achieve...
Leveling Up Your Ecommerce Analytics with GA4
Google Analytics 4, the latest generation of Google Analytics, continues to set – and raise – the standard for digital marketing analytics tools. One of the most recent examples of how it is doing so is the introduction of ecommerce dimensions and metrics to the platform’s custom report and exploration report builders. That means you can now tailor your GA4 ecommerce and exploration reports to gain uniquely valuable perspectives on how your customers are engaging with and spending on...
A Quick, Easy, and Proven Way to Use Existing Data to Acquire New SuperFans
At DELVE, we’re privileged to work with digital marketers at organizations of all sizes across a wide range of industries. One thing they all have in common is their organization’s expectation of them to bring in net-new consumers during the Q4 “spending season”. Shortage on annual plans and the finance team saying to “cover 40% of the revenue gap with 25% of the time left to spare” doesn’t help either. And there is more that gets into play: Always-rising media costs, fueled by Retail...
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