The Giving Growth Podcast
The business podcast for leaders
of non-profit organizations.
of non-profit organizations.
Why Authenticity is the Key to Donor Retention
with Brian Colombo, Deputy Chief Development Officer
In this compelling episode, Greg Sobiech, CEO of Delve Deeper, sits down with Brian Colombo, Deputy Chief Development Officer at Amnesty International USA. They explore how Amnesty builds authentic, long-term relationships with donors by deeply understanding and reflecting their values. Brian shares insights into Amnesty’s unique shared leadership model, the rise of retail accountability among younger generations, and how nonprofits can foster trust while navigating the pressures of financial sustainability.
Episode summary:
- How Amnesty’s shared leadership model empowers members and strengthens the mission.
- The concept of “retail accountability” and its growing importance for younger donors.
- Why reflecting donor values is essential for long-term engagement and trust.
- The challenge of balancing authentic messaging with financial constraints.
- Strategies for fostering community, interdependence, and stronger donor relationships.
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