What Nonprofits Can Learn from SaaS
with Chris Hoffman, Staff Product and Product Marketing Manager
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EPISODE SUMMARY
Using real world examples from Compassion’s experiential marketing programs, Chris explains how deeply understanding donor needs and journey mapping can unlock new growth. From improving time to first-touch metrics to leveraging peer referrals and AI-driven donor summaries, this episode is a masterclass in growth thinking for nonprofits.
What You’ll Learn:
- Why revenue is a lagging indicator and what to focus on instead
- How the AARRR framework translates to donor lifecycle strategy
- The role of experiential marketing in donor acquisition
- How to shorten time-to-impact for new donors
- The power of donor letters in driving retention
- Examples of leading KPIs that nonprofits can track
- How to operationalize moves management from mass to major gifts
- Why AI and summarization tools are critical to better donor engagement